Franklin Resources, Inc. vs Strategy Inc. — how do they compare? Franklin Resources, Inc. trades at $33.24 (market cap $17.22B), while Strategy Inc. trades at $97.9 (market cap $35.38B). The key difference: Strategy Inc. is far larger — about 2.1× Franklin Resources, Inc.'s market cap, and Franklin Resources, Inc. pays a 3.98% dividend while Strategy Inc. pays none. Which is the better fit depends on your goals.
| BEN | MSTR | |
|---|---|---|
Market Cap | $17.22B | $35.38B |
Sector | Financials | Technology |
52-Week High | $34.44 | $455.90 |
52-Week Low | $21.18 | $82.31 |
Enterprise Value | $29.05B | $50.42B |
Dividend Yield | 3.98% | — |
Signals from Pluang's Aura AI — not financial advice
Franklin Resources (BEN) trades at $32.83, down 2.0% today, with a bullish technical signal from moving averages despite bearish oscillators. The company shows steady revenue growth to $8.77B in 2025 and has beaten earnings estimates for three consecutive quarters. Recent news highlights dividend sustainability and AUM growth to $1.79 trillion in June 2026, while analyst consensus leans neutral with a $34.67 price target.
BEN presents a mixed outlook with strong dividend appeal and earnings momentum offset by modest profitability metrics (ROE 2.08%) and negative cash flow trends. Near-term catalysts include Q3 earnings on July 31, 2026, but investors face risks from competitive pressures and market-sensitive AUM fluctuations. The stock trades at a reasonable P/E of 25.06 with upside to consensus target.
MSTR trades at $92.10, down 2.68% on the day, reflecting bearish technical signals and volatile earnings. The stock shows a low P/E of 5.3 and P/B of 0.91, but negative profitability metrics like a net income margin of -2,482.01% highlight financial strain. Recent news indicates scrutiny over Bitcoin-related strategy shifts, with cash flow heavily influenced by financing activities.
Outlook remains cautious due to persistent losses and high debt, though analyst consensus is bullish with a $237.63 price target. Key risks include earnings volatility and reliance on financing; investors should weigh valuation against fundamental weaknesses.
Trailing returns across standard periods
Latest headlines on both assets
Franklin Resources provides investment services for individual and institutional investors. At the end of August 2022, Franklin had $1.388 trillion in managed assets, composed primarily of equity (32%), fixed-income (38%), multi-asset/balanced (10%) funds, alternatives (16%), and money market funds (4%). Distribution tends to be weighted more toward retail investors (49% of AUM) investors, as opposed to institutional (49%) and high-net-worth (2%) clients. Franklin is also one of the more global firms of the U.S.-based asset managers with more than 35% of its AUM invested in global/international strategies and 25% of managed assets sourced from clients domiciled outside the United States.
Read more on BEN →MicroStrategy Inc is a provider of enterprise analytics and mobility software. It offers MicroStrategy Analytics platform that delivers reports and dashboards and enables users to conduct ad hoc analysis and share insights through mobile devices or the Web
Read more on MSTR →