Franklin Resources, Inc. vs ProShares UltraShort Bloomberg Natural Gas ETF — how do they compare? Franklin Resources, Inc. trades at $33.24 (market cap $17.22B), while ProShares UltraShort Bloomberg Natural Gas ETF trades at $27.2. The key difference: Franklin Resources, Inc. pays a 3.98% dividend while ProShares UltraShort Bloomberg Natural Gas ETF pays none, and Franklin Resources, Inc. is trading nearer its 52-week high, ProShares UltraShort Bloomberg Natural Gas ETF nearer its low. Which is the better fit depends on your goals.
| BEN | KOLD | |
|---|---|---|
Market Cap | $17.22B | — |
Sector | Financials | Leveraged / Inverse |
52-Week High | $34.44 | $49.39 |
52-Week Low | $21.18 | $13.58 |
Enterprise Value | $29.05B | — |
Dividend Yield | 3.98% | — |
Signals from Pluang's Aura AI — not financial advice
Franklin Resources (BEN) trades at $32.83, down 2.0% today, with a bullish technical signal from moving averages despite bearish oscillators. The company shows steady revenue growth to $8.77B in 2025 and has beaten earnings estimates for three consecutive quarters. Recent news highlights dividend sustainability and AUM growth to $1.79 trillion in June 2026, while analyst consensus leans neutral with a $34.67 price target.
BEN presents a mixed outlook with strong dividend appeal and earnings momentum offset by modest profitability metrics (ROE 2.08%) and negative cash flow trends. Near-term catalysts include Q3 earnings on July 31, 2026, but investors face risks from competitive pressures and market-sensitive AUM fluctuations. The stock trades at a reasonable P/E of 25.06 with upside to consensus target.
KOLD, the ProShares UltraShort Bloomberg Natural Gas ETF, trades at $27.98, up 3.78% on the day. Technical indicators show a bullish trend with strong moving average support, though RSI levels suggest overbought conditions. Recent news highlights volatility in natural gas futures driven by weather forecasts and LNG demand, with the ETF positioned as a tactical trading tool amid price swings around $3/MMBtu. The overall technical signal is bullish, but oscillators remain neutral, indicating potential near-term consolidation.
The outlook for KOLD is tied to natural gas price volatility, with opportunities for short-term gains if gas prices decline due to rising supply or milder weather. Key risks include unexpected demand spikes from heat waves or geopolitical events, which could pressure the inverse ETF. Investors should monitor EIA storage reports and weather trends closely, as these are primary catalysts for movement.
Trailing returns across standard periods
Franklin Resources provides investment services for individual and institutional investors. At the end of August 2022, Franklin had $1.388 trillion in managed assets, composed primarily of equity (32%), fixed-income (38%), multi-asset/balanced (10%) funds, alternatives (16%), and money market funds (4%). Distribution tends to be weighted more toward retail investors (49% of AUM) investors, as opposed to institutional (49%) and high-net-worth (2%) clients. Franklin is also one of the more global firms of the U.S.-based asset managers with more than 35% of its AUM invested in global/international strategies and 25% of managed assets sourced from clients domiciled outside the United States.
Read more on BEN →KOLD is an inverse leveraged ETF that seeks to provide two times (2x) the inverse daily performance of the Bloomberg Natural Gas Subindex. It is designed for investors looking to profit from falling natural gas prices.
Read more on KOLD →