Franklin Resources, Inc. vs Home Depot Inc — how do they compare? Franklin Resources, Inc. trades at $33.24 (market cap $17.22B), while Home Depot Inc trades at $337.71 (market cap $336.77B). The key difference: Home Depot Inc is far larger — about 19.6× Franklin Resources, Inc.'s market cap, and Franklin Resources, Inc. pays the higher dividend (3.98%). Which is the better fit depends on your goals.
| BEN | HD | |
|---|---|---|
Market Cap | $17.22B | $336.77B |
Sector | Financials | Consumer Cyclical |
52-Week High | $34.44 | $423.42 |
52-Week Low | $21.18 | $297.51 |
Enterprise Value | $29.05B | $398.32B |
Dividend Yield | 3.98% | 2.76% |
Signals from Pluang's Aura AI — not financial advice
Franklin Resources (BEN) trades at $32.83, down 2.0% today, with a bullish technical signal from moving averages despite bearish oscillators. The company shows steady revenue growth to $8.77B in 2025 and has beaten earnings estimates for three consecutive quarters. Recent news highlights dividend sustainability and AUM growth to $1.79 trillion in June 2026, while analyst consensus leans neutral with a $34.67 price target.
BEN presents a mixed outlook with strong dividend appeal and earnings momentum offset by modest profitability metrics (ROE 2.08%) and negative cash flow trends. Near-term catalysts include Q3 earnings on July 31, 2026, but investors face risks from competitive pressures and market-sensitive AUM fluctuations. The stock trades at a reasonable P/E of 25.06 with upside to consensus target.
Home Depot (HD) trades at $337.11, down 1.8% on the day, with a bearish technical signal and mixed earnings history. The stock shows strong profitability with a net margin of 8.41% and ROE of 128.38%, but faces margin compression and weak big-ticket demand. Recent news highlights institutional selling and concerns over rising mortgage rates impacting home improvement spending.
The outlook is cautious due to near-term headwinds, but analyst consensus remains bullish with a $370.59 price target. Risks include housing market sensitivity and competitive pressures, while opportunities lie in Pro segment growth and dividend stability. Long-term prospects depend on economic resilience and execution against margin challenges.
Trailing returns across standard periods
Franklin Resources provides investment services for individual and institutional investors. At the end of August 2022, Franklin had $1.388 trillion in managed assets, composed primarily of equity (32%), fixed-income (38%), multi-asset/balanced (10%) funds, alternatives (16%), and money market funds (4%). Distribution tends to be weighted more toward retail investors (49% of AUM) investors, as opposed to institutional (49%) and high-net-worth (2%) clients. Franklin is also one of the more global firms of the U.S.-based asset managers with more than 35% of its AUM invested in global/international strategies and 25% of managed assets sourced from clients domiciled outside the United States.
Read more on BEN →Home Depot is the world's largest home improvement specialty retailer, operating more than 2,300 warehouse-format stores offering more than 30,000 products in store and 1 million products online in the United States, Canada, and Mexico. Its stores offer numerous building materials, home improvement products, lawn and garden products, and decor products and provide various services, including home improvement installation services and tool and equipment rentals. The acquisition of distributor Interline Brands in 2015 allowed Home Depot to enter the maintenance, repair, and operations business, which has been expanded through the tie-up with HD Supply (2020). The addition of the Company Store brought textile exposure to Home Depot's lineup.
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