Franklin Resources, Inc. vs Alphabet Inc Class A — how do they compare? Franklin Resources, Inc. trades at $33.24 (market cap $17.22B), while Alphabet Inc Class A trades at $357.38 (market cap $4.37T). The key difference: Alphabet Inc Class A is far larger — about 253.8× Franklin Resources, Inc.'s market cap, and Franklin Resources, Inc. pays the higher dividend (3.98%). Which is the better fit depends on your goals.
| BEN | GOOGL | |
|---|---|---|
Market Cap | $17.22B | $4.37T |
Sector | Financials | Media |
52-Week High | $34.44 | $402.62 |
52-Week Low | $21.18 | $182.00 |
Enterprise Value | $29.05B | $4.34T |
Dividend Yield | 3.98% | 0.24% |
Signals from Pluang's Aura AI — not financial advice
Franklin Resources (BEN) trades at $32.83, down 2.0% today, with a bullish technical signal from moving averages despite bearish oscillators. The company shows steady revenue growth to $8.77B in 2025 and has beaten earnings estimates for three consecutive quarters. Recent news highlights dividend sustainability and AUM growth to $1.79 trillion in June 2026, while analyst consensus leans neutral with a $34.67 price target.
BEN presents a mixed outlook with strong dividend appeal and earnings momentum offset by modest profitability metrics (ROE 2.08%) and negative cash flow trends. Near-term catalysts include Q3 earnings on July 31, 2026, but investors face risks from competitive pressures and market-sensitive AUM fluctuations. The stock trades at a reasonable P/E of 25.06 with upside to consensus target.
Alphabet (GOOGL) trades at $352.51, down 1.31% on the day, with a bearish technical signal from moving averages. The company reported strong earnings beats in recent quarters, including Q1 2026 EPS of $5.11 versus $2.64 expected. Revenue grew to $402.84 billion in 2025, with a net income margin of 37.92%. Analyst consensus is overwhelmingly bullish, with an 85.19% buy rating and a $431.78 price target. Recent news highlights AI-driven growth opportunities and a dividend payment scheduled for June 2026.
The outlook for GOOGL remains positive based on robust fundamentals and AI expansion, though near-term technical weakness and regulatory risks pose challenges. The stock offers growth potential with a reasonable P/E of 26.89, but investors should monitor competitive pressures and market volatility.
Trailing returns across standard periods
Latest headlines on both assets
Franklin Resources provides investment services for individual and institutional investors. At the end of August 2022, Franklin had $1.388 trillion in managed assets, composed primarily of equity (32%), fixed-income (38%), multi-asset/balanced (10%) funds, alternatives (16%), and money market funds (4%). Distribution tends to be weighted more toward retail investors (49% of AUM) investors, as opposed to institutional (49%) and high-net-worth (2%) clients. Franklin is also one of the more global firms of the U.S.-based asset managers with more than 35% of its AUM invested in global/international strategies and 25% of managed assets sourced from clients domiciled outside the United States.
Read more on BEN →Alphabet, the parent company of Google, earns nearly 90% of its revenue from Google services, mainly through advertising. Other revenue comes from subscriptions (YouTube TV, YouTube Music), platform sales (Play Store purchases), and devices (Pixel, Chromebooks, Chromecast). Google Cloud contributes around 10%, while investments in self-driving cars (Waymo), health (Verily), and internet access (Google Fiber) make up the rest.
Read more on GOOGL →