Franklin Resources, Inc. vs Caesars Entertainment Inc — how do they compare? Franklin Resources, Inc. trades at $33.57 (market cap $16.95B), while Caesars Entertainment Inc trades at $29.59 (market cap $6.06B). The key difference: Franklin Resources, Inc. is far larger — about 2.8× Caesars Entertainment Inc's market cap, and Franklin Resources, Inc. pays a 3.96% dividend while Caesars Entertainment Inc pays none. Which is the better fit depends on your goals.
| BEN | CZR | |
|---|---|---|
Market Cap | $16.95B | $6.06B |
Sector | Financials | Consumer Cyclical |
52-Week High | $35.77 | $30.41 |
52-Week Low | $21.18 | $18.14 |
Enterprise Value | $29.90B | $29.95B |
Dividend Yield | 3.96% | — |
Signals from Pluang's Aura AI — not financial advice
Franklin Resources (BEN) trades at $33.56, up 0.12% on the day, with a bullish technical signal and consistent earnings beats. The company reported record AUM of $1.80 trillion as of July 31, 2026, driven by strong inflows and diversification efforts. Valuation ratios include a P/E of 22.69 and P/S of 1.85, while profitability shows a net income margin of 8.72%.
The outlook is positive with analyst consensus price target of $36.50, though risks include volatile cash flows and competitive pressures. Upside potential hinges on sustained AUM growth and margin expansion, while investor sentiment is mixed with 59% hold ratings amid recent institutional selling.
Caesars Entertainment (CZR) trades at $29.61, down 1.53% on the day, with a bearish technical signal and recent quarterly earnings misses. The company shows strong operating cash flow of $1.3 billion in 2025 but faces net losses and high debt levels. Recent news highlights a pending acquisition by Tilman Fertitta for $5.7 billion, which could reshape its future.
CZR presents a mixed outlook: low P/E and P/S ratios suggest value, but persistent losses and high leverage pose risks. The acquisition offers potential upside, yet execution and integration challenges remain. Investors should weigh the attractive valuation against fundamental weaknesses and market sentiment leaning cautious.
Trailing returns across standard periods
Latest headlines on both assets
Franklin Resources provides investment services for individual and institutional investors. At the end of August 2022, Franklin had $1.388 trillion in managed assets, composed primarily of equity (32%), fixed-income (38%), multi-asset/balanced (10%) funds, alternatives (16%), and money market funds (4%). Distribution tends to be weighted more toward retail investors (49% of AUM) investors, as opposed to institutional (49%) and high-net-worth (2%) clients. Franklin is also one of the more global firms of the U.S.-based asset managers with more than 35% of its AUM invested in global/international strategies and 25% of managed assets sourced from clients domiciled outside the United States.
Read more on BEN →Caesars Entertainment includes around 50 domestic gaming properties across Las Vegas (50% of 2021 EBITDAR before corporate and digital expenses) and regional (63%) markets. Additionally, the company hosts managed properties and digital assets, the later of which produced material EBITDA losses in 2021. Caesars' U.S. presence roughly doubled with the 2020 acquisition by Eldorado, which built its first casino in Reno, Nevada, in 1973 and expanded its presence through prior acquisitions to over 20 properties before merging with legacy Caesars. Caesars' brands include Caesars, Harrah's, Tropicana, Bally's, Isle, and Flamingo. Also, the company owns the U.S. portion of William Hill (it plans to sell the international operation in 2022), a digital sports betting platform.
Read more on CZR →