KE Holdings Inc vs Nike Inc — how do they compare? KE Holdings Inc trades at $16.67 (market cap $17.83B), while Nike Inc trades at $43.29 (market cap $63.47B). The key difference: Nike Inc is far larger — about 3.6× KE Holdings Inc's market cap, and Nike Inc pays the higher dividend (3.83%). Which is the better fit depends on your goals.
| BEKE | NKE | |
|---|---|---|
Market Cap | $17.83B | $63.47B |
Sector | Technology | Consumer Cyclical |
52-Week High | $20.36 | $79.24 |
52-Week Low | $14.26 | $40.75 |
Enterprise Value | $13.61B | $65.48B |
Dividend Yield | 1.71% | 3.83% |
Volume | — | 8,887,180 |
Signals from Pluang's Aura AI — not financial advice
BEKE trades at $16.07, up 3.21% today, with a bullish technical signal and strong analyst consensus (91.67% buy ratings). Recent Q1 2026 earnings beat expectations with EPS of $0.20 versus $0.14 forecast, driven by cost controls and operational efficiency. Revenue for 2025 was $94.58 billion, with a net income margin of 3.76%, though cash flow from operations was negative $376.17 million.
The outlook is positive given earnings momentum and oversold conditions suggesting a potential reversal. Risks include reliance on China's property market and volatile cash flows. With high institutional support and improving profitability, the stock presents a growth opportunity amid market recovery prospects.
Nike (NKE) trades at $43.76, down 1.37% on the day, with a bullish technical signal from moving averages and neutral oscillators. The company reported revenue of $46.31B for 2025 with a net income margin of 6.7%, though earnings have beaten expectations in recent quarters. Analysts maintain a consensus buy rating with a $50.80 price target, suggesting potential upside from current levels.
Nike's outlook is supported by strong brand equity and consistent earnings beats, but faces headwinds from softer demand in China and margin pressure. The stock presents a value opportunity with a P/E of 20.41 below historical averages, though execution risks in the turnaround strategy remain key for investor confidence.
Trailing returns across standard periods
Latest headlines on both assets
KE Holdings (Beike) is China’s leading platform for housing transactions and services. It operates the Lianjia brand and uses data-driven technology to facilitate home sales, rentals, and home renovation services.
Read more on BEKE →NIKE, Inc. designs, develops, and markets athletic footwear, apparel, equipment, and accessory products for men, women, and children. The Company sells its products worldwide to retail stores, through its own stores, subsidiaries, and distributors.
Read more on NKE →