KE Holdings Inc vs McDonald's Corp — how do they compare? KE Holdings Inc trades at $16.98 (market cap $19.21B), while McDonald's Corp trades at $273.96 (market cap $193.70B). The key difference: McDonald's Corp is far larger — about 10.1× KE Holdings Inc's market cap, and McDonald's Corp pays the higher dividend (2.72%). Which is the better fit depends on your goals.
| BEKE | MCD | |
|---|---|---|
Market Cap | $19.21B | $193.70B |
Sector | Technology | Consumer Cyclical |
52-Week High | $20.36 | $341.06 |
52-Week Low | $14.26 | $262.80 |
Enterprise Value | $14.96B | $247.47B |
Dividend Yield | 1.56% | 2.72% |
Volume | — | 2,230,036 |
Signals from Pluang's Aura AI — not financial advice
BEKE trades at $17.04, up 0.71% with strong analyst support (91.67% buy ratings). The stock shows bullish technical signals with recent Q1 2026 earnings beating expectations at $0.20 EPS versus $0.14 forecast. Despite revenue declining from $94.58B in 2025 to $90.1B projected for 2026, net profit margin improved to 3.76% with better cost controls.
Outlook remains positive given technical momentum and fundamental improvements, though risks include China's property market volatility and competitive pressures. The company's transition to higher profitability supports potential upside, but investors should monitor housing market trends and execution on cost efficiency targets.
McDonald's (MCD) trades at $274.15, down slightly by 0.12% on the day, with technical indicators showing a neutral overall signal. The company demonstrates strong fundamentals with consistent revenue growth, reaching $26.89 billion in 2025, and robust profitability with a 31.72% net income margin. Recent earnings have consistently beaten expectations, and the company has announced a new global growth strategy focused on automation and menu innovation to drive future performance.
The outlook for MCD is positive, supported by strong analyst consensus with a $322.45 price target implying significant upside. Key opportunities include the successful execution of its new growth plan and its defensive qualities in a challenging economy. Primary risks involve inflationary pressures on franchisee margins and intense competition in the quick-service restaurant sector.
Trailing returns across standard periods
Latest headlines on both assets
KE Holdings (Beike) is China’s leading platform for housing transactions and services. It operates the Lianjia brand and uses data-driven technology to facilitate home sales, rentals, and home renovation services.
Read more on BEKE →McDonald's Corporation franchises and operates fast-food restaurants in the global restaurant industry. The Company's restaurants serves a variety of value-priced menu products in countries around the world.
Read more on MCD →