Brunswick Corporation vs Workday Inc — how do they compare? Brunswick Corporation trades at $79.87 (market cap $5.04B), while Workday Inc trades at $142.99 (market cap $34.53B). The key difference: Workday Inc is far larger — about 6.9× Brunswick Corporation's market cap, and Brunswick Corporation pays a 2.27% dividend while Workday Inc pays none. Which is the better fit depends on your goals.
| BC | WDAY | |
|---|---|---|
Market Cap | $5.04B | $34.53B |
Sector | Consumer Cyclical | Technology |
52-Week High | $89.22 | $247.69 |
52-Week Low | $56.64 | $112.55 |
Enterprise Value | $7.20B | $33.98B |
Dividend Yield | 2.27% | — |
Signals from Pluang's Aura AI — not financial advice
BC's stock trades at $76.95, down 1.22% on the day, with a bearish technical signal and support near $76. The company reported a net loss of $137.30 million in 2025 despite revenue of $5.36 billion, though recent earnings beat expectations. Analyst consensus is strongly bullish with a $86.40 price target, and the company continues expanding its Freedom Boat Club business.
The outlook is mixed: strong analyst support and operational cash flow of $562.10 million in 2025 provide upside potential, but negative profit margins and high P/E of 73.92 pose valuation risks. Investors face headwinds from profitability challenges despite positive sentiment from Wall Street.
Workday (WDAY) is trading at $144.87, up 4.26% with strong technical momentum and bullish moving average signals. The company demonstrates solid fundamentals with consistent earnings beats, 14.7% YoY subscription revenue growth, and expanding AI-driven contract values exceeding 200% year-over-year. Analyst consensus remains strongly positive with 55.55% buy ratings and a $157.30 price target, representing 8.6% upside potential from current levels.
WDAY presents a compelling growth opportunity with AI integration driving larger expansion deals and sustainable revenue growth. However, investors face risks including ongoing AI bias litigation, competitive pressures in enterprise software, and elevated valuation multiples. The stock's current technical overbought condition suggests potential near-term consolidation before further upside.
Trailing returns across standard periods
Latest headlines on both assets
Brunswick Corp is the leader in several recreational sectors. The firm is the leading boat manufacturer, and its brands include Mercury and Mariner outboard engines
Read more on BC →Workday is a software company that offers human capital management, or HCM, financial management, and business planning solutions. Known for being a cloud-only software provider, Workday is headquartered in Pleasanton, California. Founded in 2005, Workday now employs over 12,000 employees.
Read more on WDAY →