Brunswick Corporation vs Plby Group Inc — how do they compare? Brunswick Corporation trades at $81.32 (market cap $5.28B), while Plby Group Inc trades at $1.22 (market cap $162.94M). The key difference: Brunswick Corporation is far larger — about 32.4× Plby Group Inc's market cap, and Brunswick Corporation pays a 2.16% dividend while Plby Group Inc pays none. Which is the better fit depends on your goals.
| BC | PLBY | |
|---|---|---|
Market Cap | $5.28B | $162.94M |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $89.22 | $2.71 |
52-Week Low | $58.75 | $1.11 |
Enterprise Value | $7.28B | $308.52M |
Dividend Yield | 2.16% | — |
Signals from Pluang's Aura AI — not financial advice
Brunswick Corporation (BC) trades at $80.27, down 0.2% on the day, with strong analyst support showing 71% buy ratings and an $85.33 consensus price target. Recent Q2 2026 earnings beat expectations with $1.56 EPS versus $1.19 expected, though the company remains unprofitable with negative net margins. Technical indicators show a bullish trend with current price near pivot point support at $81, while fundamentals reveal mixed performance with solid revenue but profitability challenges.
The outlook remains cautiously optimistic given strong institutional interest and recent earnings beats, but investors face risks from persistent negative profitability and high P/E valuation. Upside potential exists if the company can translate revenue stability into sustained earnings growth, though margin pressures and competitive threats warrant careful monitoring.
PLBY Group trades at $1.255, up 6.36% with bullish technical signals from moving averages. The company shows improving fundamentals with Q2 2026 revenue growth and a return to operating profitability, while net income margin remains thin at 0.23%. Recent developments include inclusion in Russell indexes and strategic share repurchases. Analyst consensus is strongly positive with 75% buy ratings.
The outlook suggests gradual recovery with projected 2026 profitability, though high P/E of 68 and negative shareholder equity pose valuation concerns. Key opportunities include licensing growth and brand expansion, while risks involve debt burden and competitive pressures in the leisure sector.
Trailing returns across standard periods
Latest headlines on both assets
Brunswick Corp is the leader in several recreational sectors. The firm is the leading boat manufacturer, and its brands include Mercury and Mariner outboard engines
Read more on BC →PLBY Group Inc is a pleasure and leisure company. The company's segment includes Licensing, Direct-to-Consumer, and Digital Subscriptions and Content. It generates maximum revenue from the Direct-to-Consumer segment. Direct-to-Consumer operations include consumer products sold through third-party retailers or online direct-to-customer. Geographically, it derives a majority of revenue from the United States.
Read more on PLBY →