Brunswick Corporation vs Kohl's Corporation — how do they compare? Brunswick Corporation trades at $81.32 (market cap $5.28B), while Kohl's Corporation trades at $19.24 (market cap $2.10B). The key difference: Brunswick Corporation is far larger — about 2.5× Kohl's Corporation's market cap, and Kohl's Corporation pays the higher dividend (2.7%). Which is the better fit depends on your goals.
| BC | KSS | |
|---|---|---|
Market Cap | $5.28B | $2.10B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $89.22 | $24.71 |
52-Week Low | $58.75 | $11.72 |
Enterprise Value | $7.28B | $8.20B |
Dividend Yield | 2.16% | 2.7% |
Signals from Pluang's Aura AI — not financial advice
Brunswick Corporation (BC) trades at $80.27, down 0.2% on the day, with strong analyst support showing 71% buy ratings and an $85.33 consensus price target. Recent Q2 2026 earnings beat expectations with $1.56 EPS versus $1.19 expected, though the company remains unprofitable with negative net margins. Technical indicators show a bullish trend with current price near pivot point support at $81, while fundamentals reveal mixed performance with solid revenue but profitability challenges.
The outlook remains cautiously optimistic given strong institutional interest and recent earnings beats, but investors face risks from persistent negative profitability and high P/E valuation. Upside potential exists if the company can translate revenue stability into sustained earnings growth, though margin pressures and competitive threats warrant careful monitoring.
No Aura AI signal available yet.
Trailing returns across standard periods
Brunswick Corp is the leader in several recreational sectors. The firm is the leading boat manufacturer, and its brands include Mercury and Mariner outboard engines
Read more on BC →Kohl's operates 1,165 department stores in 49 states that sell moderately priced private-label and national brand clothing, shoes, accessories, cosmetics, and home furnishings. Most of these stores are in strip centers. Kohl's also operates a large digital sales business. Women's apparel is Kohl's largest category, having generated 27% of its 2021 sales. The retailer, headquartered in Menomonee Falls, Wisconsin, opened its first department store in 1962.
Read more on KSS →