Brunswick Corporation vs KeyCorp — how do they compare? Brunswick Corporation trades at $81.32 (market cap $5.21B), while KeyCorp trades at $22.7 (market cap $24.31B). The key difference: KeyCorp is far larger — about 4.7× Brunswick Corporation's market cap, and KeyCorp pays the higher dividend (3.62%). Which is the better fit depends on your goals.
| BC | KEY | |
|---|---|---|
Market Cap | $5.21B | $24.31B |
Sector | Consumer Cyclical | Financials |
52-Week High | $89.22 | $23.99 |
52-Week Low | $58.75 | $16.78 |
Enterprise Value | $7.21B | — |
Dividend Yield | 2.19% | 3.62% |
Signals from Pluang's Aura AI — not financial advice
BC trades at $81.55, up 0.37% with a bullish technical signal. Recent Q2 2026 earnings beat estimates with EPS of $1.56 versus $1.19 expected. The company maintains a dividend of $0.44 per share and has strong analyst support with 22 buy ratings. However, negative net income margin and ROE highlight profitability challenges amid declining revenue trends from $6.8B in 2022 to $5.4B in 2025.
Outlook is cautiously optimistic due to earnings beats and institutional buying, but high P/E of 73.92 and persistent net losses pose valuation and execution risks. The consensus price target of $85.33 suggests modest upside, contingent on reversing profit declines and stabilizing cash flow.
KeyCorp (KEY) trades at $22.73, up 0.31% today, with a bullish technical signal from moving averages and a consensus analyst price target of $29.41. Recent Q2 2026 earnings beat estimates with EPS of $0.44, driven by net interest income growth and fee expansion. The acquisition of Clearwater UK bolsters its investment banking presence, while a 3.6% dividend yield adds income appeal.
Outlook is positive with earnings momentum and strategic acquisitions supporting growth, but risks include interest rate sensitivity and competitive pressures. Wall Street sentiment is bullish with 61% buy ratings, though net cash flow volatility and modest ROE of 2.72% warrant caution for value-focused investors.
Trailing returns across standard periods
Brunswick Corp is the leader in several recreational sectors. The firm is the leading boat manufacturer, and its brands include Mercury and Mariner outboard engines
Read more on BC →With assets of over $170 billion, Ohio-based KeyCorp's bank footprint spans 16 states, but it is predominantly concentrated in its two largest markets: Ohio and New York. KeyCorp is primarily focused on serving middle-market commercial clients through a hybrid community/corporate bank model.
Read more on KEY →