Brunswick Corporation vs International Business Machines Corp — how do they compare? Brunswick Corporation trades at $79.3 (market cap $5.04B), while International Business Machines Corp trades at $213.06 (market cap $204.02B). The key difference: International Business Machines Corp is far larger — about 40.5× Brunswick Corporation's market cap, and International Business Machines Corp pays the higher dividend (3.11%). Which is the better fit depends on your goals.
| BC | IBM | |
|---|---|---|
Market Cap | $5.04B | $204.02B |
Sector | Consumer Cyclical | Technology |
52-Week High | $89.22 | $329.23 |
52-Week Low | $56.64 | $214.64 |
Enterprise Value | $7.20B | $262.04B |
Dividend Yield | 2.27% | 3.11% |
Volume | — | 4,481,527 |
Signals from Pluang's Aura AI — not financial advice
BC's stock trades at $76.95, down 1.22% on the day, with a bearish technical signal and support near $76. The company reported a net loss of $137.30 million in 2025 despite revenue of $5.36 billion, though recent earnings beat expectations. Analyst consensus is strongly bullish with a $86.40 price target, and the company continues expanding its Freedom Boat Club business.
The outlook is mixed: strong analyst support and operational cash flow of $562.10 million in 2025 provide upside potential, but negative profit margins and high P/E of 73.92 pose valuation risks. Investors face headwinds from profitability challenges despite positive sentiment from Wall Street.
IBM trades at $290.23, up 0.93% with bullish technical signals and strong fundamental performance. The company reported Q1 2026 EPS of $1.91, beating expectations by 5.5%, continuing a trend of earnings outperformance. Revenue grew to $67.54B in 2025 with net income margin expanding to 15.61%, while analyst consensus shows mixed sentiment with 47% buy ratings.
IBM demonstrates solid profitability with improving margins and consistent earnings beats, though faces near-term headwinds from AI spending shifts impacting software demand. The stock offers 6.9% upside to consensus target of $310.21, but recent 25% price decline reflects market concerns about technology spending transitions and competitive pressures.
Trailing returns across standard periods
Latest headlines on both assets
Brunswick Corp is the leader in several recreational sectors. The firm is the leading boat manufacturer, and its brands include Mercury and Mariner outboard engines
Read more on BC →International Business Machines Corporation (IBM) provides computer solutions. The Company offers application, technology consulting and support, process design and operations, cloud, digital workplace, and network services, as well as business resiliency, strategy, and design solutions. IBM serves clients worldwide.
Read more on IBM →