Brunswick Corporation vs Goodyear Tire & Rubber Co — how do they compare? Brunswick Corporation trades at $76.79 (market cap $5.04B), while Goodyear Tire & Rubber Co trades at $6.69 (market cap $1.91B). The key difference: Brunswick Corporation is far larger — about 2.6× Goodyear Tire & Rubber Co's market cap, and Brunswick Corporation pays a 2.27% dividend while Goodyear Tire & Rubber Co pays none. Which is the better fit depends on your goals.
| BC | GT | |
|---|---|---|
Market Cap | $5.04B | $1.91B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $89.22 | $11.54 |
52-Week Low | $56.64 | $5.58 |
Enterprise Value | $7.20B | $9.22B |
Dividend Yield | 2.27% | — |
Signals from Pluang's Aura AI — not financial advice
BC's stock trades at $76.95, down 1.22% on the day, with a bearish technical signal and support near $76. The company reported a net loss of $137.30 million in 2025 despite revenue of $5.36 billion, though recent earnings beat expectations. Analyst consensus is strongly bullish with a $86.40 price target, and the company continues expanding its Freedom Boat Club business.
The outlook is mixed: strong analyst support and operational cash flow of $562.10 million in 2025 provide upside potential, but negative profit margins and high P/E of 73.92 pose valuation risks. Investors face headwinds from profitability challenges despite positive sentiment from Wall Street.
Goodyear Tire & Rubber (GT) trades at $6.64, down 2.5% today, with a bearish technical signal and mixed quarterly earnings. The stock shows deep value metrics with a P/E of 4.69 and P/B of 0.64, but fundamental weakness persists with negative net income margin of -11.64% and ROE of -52.56%. Recent news includes a shift to the S&P SmallCap 600 and a $1.05 billion senior notes offering to strengthen liquidity.
The outlook remains challenging due to operational headwinds and declining revenue, though analyst consensus suggests 32% upside to the $8.75 price target. Key risks include sustained profitability issues and high debt, while potential catalysts include cost-saving initiatives and new contracts like NASA's lunar tire supply.
Trailing returns across standard periods
Brunswick Corp is the leader in several recreational sectors. The firm is the leading boat manufacturer, and its brands include Mercury and Mariner outboard engines
Read more on BC →Goodyear Tire & Rubber Co manufactures and sells a variety of rubber tires under the Goodyear brand name. The firm's tires are used for automobiles, trucks, buses, aircraft, motorcycles, mining equipment, farm equipment, and industrial equipment.
Read more on GT →