Brunswick Corporation vs First Solar, Inc. — how do they compare? Brunswick Corporation trades at $79.05 (market cap $5.04B), while First Solar, Inc. trades at $224.97 (market cap $23.70B). The key difference: First Solar, Inc. is far larger — about 4.7× Brunswick Corporation's market cap, and Brunswick Corporation pays a 2.27% dividend while First Solar, Inc. pays none. Which is the better fit depends on your goals.
| BC | FSLR | |
|---|---|---|
Market Cap | $5.04B | $23.70B |
Sector | Consumer Cyclical | Technology |
52-Week High | $89.22 | $318.30 |
52-Week Low | $56.64 | $166.82 |
Enterprise Value | $7.20B | $21.86B |
Dividend Yield | 2.27% | — |
Signals from Pluang's Aura AI — not financial advice
BC's stock trades at $76.95, down 1.22% on the day, with a bearish technical signal and support near $76. The company reported a net loss of $137.30 million in 2025 despite revenue of $5.36 billion, though recent earnings beat expectations. Analyst consensus is strongly bullish with a $86.40 price target, and the company continues expanding its Freedom Boat Club business.
The outlook is mixed: strong analyst support and operational cash flow of $562.10 million in 2025 provide upside potential, but negative profit margins and high P/E of 73.92 pose valuation risks. Investors face headwinds from profitability challenges despite positive sentiment from Wall Street.
First Solar (FSLR) trades at $221.03, down 2.98% on the day, amid bearish technical signals and multiple class-action lawsuit announcements. The stock shows strong fundamentals with a P/E of 14.28, net income margin of 30.73%, and robust cash flow growth, but recent earnings misses and legal overhangs weigh on sentiment. Analyst consensus remains bullish with a $275.17 price target, highlighting a disconnect between near-term headwinds and long-term growth prospects in the solar energy sector.
The outlook for FSLR balances solid financial health and analyst optimism against significant litigation risks and technical weakness. Investment opportunity lies in its profitability and sector tailwinds, but investors face volatility from legal proceedings and market sentiment pressures. Careful monitoring of lawsuit developments and quarterly earnings is essential for navigating the stock's near-term trajectory.
Trailing returns across standard periods
Brunswick Corp is the leader in several recreational sectors. The firm is the leading boat manufacturer, and its brands include Mercury and Mariner outboard engines
Read more on BC →First Solar designs and manufactures solar photovoltaic panels, modules, and systems for use in utility-scale development projects. The company's solar modules use cadmium telluride to convert sunlight into electricity. This is commonly called thin-film technology. First Solar is the world's largest thin-film solar module manufacturer. It has production lines in Vietnam, Malaysia, the United States, and a new factory under construction in India.
Read more on FSLR →