Brunswick Corporation vs eBay Inc — how do they compare? Brunswick Corporation trades at $81.32 (market cap $5.21B), while eBay Inc trades at $106.26 (market cap $47.93B). The key difference: eBay Inc is far larger — about 9.2× Brunswick Corporation's market cap, and Brunswick Corporation pays the higher dividend (2.19%). Which is the better fit depends on your goals.
| BC | EBAY | |
|---|---|---|
Market Cap | $5.21B | $47.93B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $89.22 | $118.96 |
52-Week Low | $58.75 | $79.41 |
Enterprise Value | $7.21B | $51.75B |
Dividend Yield | 2.19% | 1.15% |
Volume | — | 5,186,418 |
Signals from Pluang's Aura AI — not financial advice
BC trades at $81.55, up 0.37% with a bullish technical signal. Recent Q2 2026 earnings beat estimates with EPS of $1.56 versus $1.19 expected. The company maintains a dividend of $0.44 per share and has strong analyst support with 22 buy ratings. However, negative net income margin and ROE highlight profitability challenges amid declining revenue trends from $6.8B in 2022 to $5.4B in 2025.
Outlook is cautiously optimistic due to earnings beats and institutional buying, but high P/E of 73.92 and persistent net losses pose valuation and execution risks. The consensus price target of $85.33 suggests modest upside, contingent on reversing profit declines and stabilizing cash flow.
EBAY trades at $111.98, up 1.67% today, with a bullish technical signal and strong earnings beats in recent quarters. The stock shows robust fundamentals, including a net income margin of 18.57% and ROE of 47.38%, supported by revenue growth to $11.10B in 2025. Recent news highlights potential partnership talks with GameStop after a withdrawn $56B bid, adding volatility but strategic interest.
Outlook is positive with a consensus price target of $119.85, indicating ~7% upside, driven by earnings momentum and focus category growth. Risks include competitive pressures in e-commerce and market sensitivity to merger speculation. Investors may find value in sustained profitability and analyst buy ratings, though monitor execution on guidance.
Trailing returns across standard periods
Latest headlines on both assets
Brunswick Corp is the leader in several recreational sectors. The firm is the leading boat manufacturer, and its brands include Mercury and Mariner outboard engines
Read more on BC →eBay Inc. is a global commerce company. The Company's platforms are designed to enable sellers worldwide to organize and offer their inventory for sale and buyers to find and buy it. eBay's items can be new or used, plain or luxurious, commonplace or rare, trendy or one-of-a-kind.
Read more on EBAY →