Bath & Body Works Inc vs Yum! Brands, Inc. — how do they compare? Bath & Body Works Inc trades at $19 (market cap $3.81B), while Yum! Brands, Inc. trades at $144.75 (market cap $39.50B). The key difference: Yum! Brands, Inc. is far larger — about 10.4× Bath & Body Works Inc's market cap, and Bath & Body Works Inc pays the higher dividend (4.24%). Which is the better fit depends on your goals.
| BBWI | YUM | |
|---|---|---|
Market Cap | $3.81B | $39.50B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $31.87 | $168.16 |
52-Week Low | $14.85 | $138.21 |
Enterprise Value | $7.70B | $51.10B |
Dividend Yield | 4.24% | 2.07% |
Trailing returns across standard periods
Bath & Body Works is a specialty home fragrance and fragrant body care retailer operating under the Bath & Body Works, C.O. Bigelow, and White Barn brands. The company generates most of its business in North America, with less than 5% of sales from international markets in fiscal 2021. For fiscal 2021, 72% of sales stemmed from the brick-and-mortar network (which is composed of more than 1,700 retail stores), up from 65% in 2020, as consumer shopping patterns began to return to normal. Future growth is expected from store reformatting, digital and international channels, as well as new category expansion.
Read more on BBWI →Yum Brands is a U.S.-based restaurant operator featuring a portfolio of four brands: KFC (26,930 global units), Pizza Hut (18,380 units), Taco Bell (7,790 units), and The Habit Burger (310 units) at year-end 2021. With $58 billion in 2021 systemwide sales, the firm is the second-largest restaurant company in the world, behind McDonald's ($112.5 billion) but ahead of Restaurant Brands International ($36 billion) and Starbucks ($25 billion). Yum is 98% franchised, with the largest franchisee, Yum China, created via a 2016 spinoff transaction (after which Yum China agreed to pay 3% royalties to Yum Brands in perpetuity). Yum is the newest evolution of Tricon Brands, formerly a division of PepsiCo, and generates the bulk of its revenue from franchise royalties and marketing contributions.
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