Bath & Body Works Inc vs Wayfair Inc — how do they compare? Bath & Body Works Inc trades at $19.4 (market cap $4.12B), while Wayfair Inc trades at $88.76 (market cap $11.40B). The key difference: Wayfair Inc is far larger — about 2.8× Bath & Body Works Inc's market cap, and Bath & Body Works Inc pays a 3.92% dividend while Wayfair Inc pays none. Which is the better fit depends on your goals.
| BBWI | W | |
|---|---|---|
Market Cap | $4.12B | $11.40B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $33.11 | $119.05 |
52-Week Low | $14.85 | $53.37 |
Enterprise Value | $8.01B | $13.97B |
Dividend Yield | 3.92% | — |
Signals from Pluang's Aura AI — not financial advice
BBWI trades at $20.42, up 0.44% today, with a bearish technical signal but attractive valuation metrics including a P/E of 5.8 and P/S of 0.58. Recent earnings show mixed quarterly beats, with Q1 2026 exceeding expectations. The company maintains solid profitability with a 10.03% net income margin and positive cash flow trends projected for 2026. Strategic initiatives include a new Ulta Beauty partnership and international expansion to drive growth amid declining revenue trends.
Outlook: BBWI presents a value opportunity with deep valuation discounts and operational strengths, though persistent revenue declines and high debt pose risks. Analyst consensus is cautiously optimistic with a $22 price target, suggesting modest upside potential if turnaround efforts gain traction against competitive and macroeconomic headwinds.
No Aura AI signal available yet.
Trailing returns across standard periods
Bath & Body Works is a specialty home fragrance and fragrant body care retailer operating under the Bath & Body Works, C.O. Bigelow, and White Barn brands. The company generates most of its business in North America, with less than 5% of sales from international markets in fiscal 2021. For fiscal 2021, 72% of sales stemmed from the brick-and-mortar network (which is composed of more than 1,700 retail stores), up from 65% in 2020, as consumer shopping patterns began to return to normal. Future growth is expected from store reformatting, digital and international channels, as well as new category expansion.
Read more on BBWI →Wayfair is a global leader in home goods, operating a massive digital marketplace that connects millions of consumers with thousands of suppliers. It utilizes an asset-light, inventory-light model combined with a proprietary logistics network (CastleGate) and an accelerating brick-and-mortar presence to deliver an end-to-end shopping experience for everything from decor to full home renovations.
Read more on W →