Bath & Body Works Inc vs Packaging Corporation of America — how do they compare? Bath & Body Works Inc trades at $19.4 (market cap $4.04B), while Packaging Corporation of America trades at $226.27 (market cap $20.11B). The key difference: Packaging Corporation of America is far larger — about 5× Bath & Body Works Inc's market cap, and Bath & Body Works Inc pays the higher dividend (3.99%). Which is the better fit depends on your goals.
| BBWI | PKG | |
|---|---|---|
Market Cap | $4.04B | $20.11B |
Sector | Consumer Cyclical | Technology |
52-Week High | $33.11 | $246.31 |
52-Week Low | $14.85 | $191.41 |
Enterprise Value | $7.93B | $23.94B |
Dividend Yield | 3.99% | 2.66% |
Signals from Pluang's Aura AI — not financial advice
BBWI trades at $20.42, up 0.44% today, with a bearish technical signal but attractive valuation metrics including a P/E of 5.8 and P/S of 0.58. Recent earnings show mixed quarterly beats, with Q1 2026 exceeding expectations. The company maintains solid profitability with a 10.03% net income margin and positive cash flow trends projected for 2026. Strategic initiatives include a new Ulta Beauty partnership and international expansion to drive growth amid declining revenue trends.
Outlook: BBWI presents a value opportunity with deep valuation discounts and operational strengths, though persistent revenue declines and high debt pose risks. Analyst consensus is cautiously optimistic with a $22 price target, suggesting modest upside potential if turnaround efforts gain traction against competitive and macroeconomic headwinds.
Packaging Corporation of America (PKG) trades at $225.86, down 1.27% on the day, with a bearish technical signal but oversold RSI near support at $225. Recent Q1 2026 earnings beat expectations with EPS of $2.40, though revenue growth is modest and net income margins are projected to decline. The company announced a 20% dividend increase to $6.00 annually, signaling confidence in cash flow. Analyst consensus is mixed with a Hold rating but a $254.43 price target implies 13% upside from current levels.
Outlook is cautiously optimistic given valuation support from dividends and earnings beats, but risks include margin pressure from input costs and a negative net cash flow trend. The stock's investment case hinges on execution against Q2 guidance of $2.33 EPS and management's ability to navigate cost inflation. Near-term price action will be driven by the July 23 earnings call results.
Trailing returns across standard periods
Bath & Body Works is a specialty home fragrance and fragrant body care retailer operating under the Bath & Body Works, C.O. Bigelow, and White Barn brands. The company generates most of its business in North America, with less than 5% of sales from international markets in fiscal 2021. For fiscal 2021, 72% of sales stemmed from the brick-and-mortar network (which is composed of more than 1,700 retail stores), up from 65% in 2020, as consumer shopping patterns began to return to normal. Future growth is expected from store reformatting, digital and international channels, as well as new category expansion.
Read more on BBWI →Packaging Corporation of America is a leading producer of containerboard and corrugated packaging products in North America. The company also produces white papers, which include printing and writing papers. PKG operates as an integrated manufacturer, with a strong focus on high-quality and sustainable packaging solutions for e-commerce, food and beverage, and other industrial and consumer markets.
Read more on PKG →