Bath & Body Works Inc vs Procter & Gamble Co — how do they compare? Bath & Body Works Inc trades at $19.4 (market cap $4.12B), while Procter & Gamble Co trades at $146.37 (market cap $345.49B). The key difference: Procter & Gamble Co is far larger — about 83.9× Bath & Body Works Inc's market cap, and Bath & Body Works Inc pays the higher dividend (3.92%). Which is the better fit depends on your goals.
| BBWI | PG | |
|---|---|---|
Market Cap | $4.12B | $345.49B |
Sector | Consumer Cyclical | Consumer Staples |
52-Week High | $33.11 | $167.18 |
52-Week Low | $14.85 | $138.10 |
Enterprise Value | $8.01B | $370.97B |
Dividend Yield | 3.92% | 2.87% |
Volume | — | 6,423,436 |
Signals from Pluang's Aura AI — not financial advice
No Aura AI signal available yet.
Procter & Gamble (PG) trades at $148.37, up 0.9% on the day, with a neutral technical signal and bullish moving averages. The stock shows stable revenue near $84.3 billion in 2025 and consistent earnings beats, with a net income margin of 19.16%. Recent news highlights its dividend reliability amid market volatility, while analyst consensus leans bullish with a $161.71 price target.
PG offers steady growth and income appeal, supported by strong cash flow and a 69-year dividend growth streak. Risks include premium valuation multiples and soft demand concerns. Upside depends on execution of supply chain efficiencies and sustained margin strength in a competitive consumer staples landscape.
Trailing returns across standard periods
Bath & Body Works is a specialty home fragrance and fragrant body care retailer operating under the Bath & Body Works, C.O. Bigelow, and White Barn brands. The company generates most of its business in North America, with less than 5% of sales from international markets in fiscal 2021. For fiscal 2021, 72% of sales stemmed from the brick-and-mortar network (which is composed of more than 1,700 retail stores), up from 65% in 2020, as consumer shopping patterns began to return to normal. Future growth is expected from store reformatting, digital and international channels, as well as new category expansion.
Read more on BBWI →The Procter & Gamble Company manufactures and markets consumer products in countries throughout the world. The Company provides products in the laundry and cleaning, paper, beauty care, food and beverage, and health care segments. Procter & Gamble products are sold primarily through mass merchandisers, grocery stores, membership club stores, drug stores, and neighborhood stores.
Read more on PG →