Bath & Body Works Inc vs General Mills, Inc. — how do they compare? Bath & Body Works Inc trades at $18.9 (market cap $3.81B), while General Mills, Inc. trades at $37.82 (market cap $20.24B). The key difference: General Mills, Inc. is far larger — about 5.3× Bath & Body Works Inc's market cap, and General Mills, Inc. pays the higher dividend (6.43%). Which is the better fit depends on your goals.
| BBWI | GIS | |
|---|---|---|
Market Cap | $3.81B | $20.24B |
Sector | Consumer Cyclical | Consumer Staples |
52-Week High | $31.87 | $51.11 |
52-Week Low | $14.85 | $32.17 |
Enterprise Value | $7.70B | $33.73B |
Dividend Yield | 4.24% | 6.43% |
Trailing returns across standard periods
Bath & Body Works is a specialty home fragrance and fragrant body care retailer operating under the Bath & Body Works, C.O. Bigelow, and White Barn brands. The company generates most of its business in North America, with less than 5% of sales from international markets in fiscal 2021. For fiscal 2021, 72% of sales stemmed from the brick-and-mortar network (which is composed of more than 1,700 retail stores), up from 65% in 2020, as consumer shopping patterns began to return to normal. Future growth is expected from store reformatting, digital and international channels, as well as new category expansion.
Read more on BBWI →General Mills is a leading global packaged food company that produces snacks, cereal, convenient meals, yogurt, dough, baking mixes and ingredients, pet food, and superpremium ice cream. Its largest brands are Nature Valley, Cheerios, Old El Paso, Yoplait, Pillsbury, Betty Crocker, BLUE, and Haagen-Dazs. In fiscal 2022, 77% of its revenue was derived from the United States, although the company also operates in Canada, Europe, Australia, Asia, and Latin America. While most of General Mills' products are sold through retail stores to consumers, the company also sells products into the food-service channel and the commercial baking industry.
Read more on GIS →