Bath & Body Works Inc vs Burlington Stores Inc — how do they compare? Bath & Body Works Inc trades at $18.9 (market cap $3.89B), while Burlington Stores Inc trades at $359.42 (market cap $23.38B). The key difference: Burlington Stores Inc is far larger — about 6× Bath & Body Works Inc's market cap, and Bath & Body Works Inc pays a 4.14% dividend while Burlington Stores Inc pays none. Which is the better fit depends on your goals.
| BBWI | BURL | |
|---|---|---|
Market Cap | $3.89B | $23.38B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $31.87 | $372.19 |
52-Week Low | $14.85 | $242.43 |
Enterprise Value | $7.79B | $28.51B |
Dividend Yield | 4.14% | — |
Signals from Pluang's Aura AI — not financial advice
BBWI trades at $20.36, up 1.09% daily, with a bearish technical signal but strong fundamentals including a low P/E of 5.78 and net income margin of 10.03%. Recent earnings show mixed beats, while cash flow trends improved in 2026 forecasts. The company expands globally via Ulta Beauty partnerships and Brazil entry, supporting growth narratives amid revenue declines from $7.9B in 2022 to $7.3B in 2025.
Outlook balances deep value with execution risks; analyst consensus price target of $22.11 implies upside, but high debt and revenue pressures require monitoring turnaround initiatives. Opportunities lie in margin strength and expansion, while risks include competitive retail headwinds and liability management.
Burlington Stores (BURL) trades at $368.96, showing slight weakness with a 0.59% decline but remains near recent highs. The stock maintains strong technical momentum with bullish moving averages and trades above key support levels. Fundamentally, the company demonstrates robust earnings performance with three consecutive quarterly beats and improving profitability margins. Recent news highlights Burlington's successful smaller-store strategy driving sales productivity and upgraded analyst ratings.
The outlook remains positive with 94% analyst buy ratings and a $367 consensus target. Growth catalysts include continued store expansion and operational efficiency gains, though risks include competitive retail pressures and potential consumer spending volatility. The stock's premium valuation requires sustained execution to justify current levels.
Trailing returns across standard periods
Latest headlines on both assets
Bath & Body Works is a specialty home fragrance and fragrant body care retailer operating under the Bath & Body Works, C.O. Bigelow, and White Barn brands. The company generates most of its business in North America, with less than 5% of sales from international markets in fiscal 2021. For fiscal 2021, 72% of sales stemmed from the brick-and-mortar network (which is composed of more than 1,700 retail stores), up from 65% in 2020, as consumer shopping patterns began to return to normal. Future growth is expected from store reformatting, digital and international channels, as well as new category expansion.
Read more on BBWI →Burlington is a leading off-price retailer in the US, offering branded apparel, footwear, and home goods at significant discounts. It operates hundreds of stores focused on delivering high-quality products at great value.
Read more on BURL →