BlackBerry Limited vs Zeta Global Holdings Corp — how do they compare? BlackBerry Limited trades at $8.92 (market cap $5.27B), while Zeta Global Holdings Corp trades at $28.15 (market cap $7.32B). The key difference: Zeta Global Holdings Corp is the larger of the two by market cap, and Zeta Global Holdings Corp is trading nearer its 52-week high, BlackBerry Limited nearer its low. Which is the better fit depends on your goals.
| BB | ZETA | |
|---|---|---|
Market Cap | $5.27B | $7.32B |
Sector | Technology | Technology |
52-Week High | $12.81 | $29.15 |
52-Week Low | $3.15 | $14.55 |
Enterprise Value | $5.14B | $7.20B |
Signals from Pluang's Aura AI — not financial advice
BlackBerry (BB) trades at $8.83, down 1.67% on the day, with a neutral technical outlook despite recent earnings beats. The company shows improving fundamentals with Q1 2026 EPS beating expectations at $0.06 versus $0.05 forecast, and revenue growth accelerating to 26% year-over-year in the latest quarter. Positive cash flow from operations of $16.5 million in 2025 marks a significant turnaround from previous years of negative operational cash flow.
While BlackBerry demonstrates strong momentum in QNX and secure communications segments with raised FY2027 guidance, the stock faces headwinds from premium valuation metrics (P/E 89.8, P/S 9.22) and execution risks in its automotive software transition. The 14.29% buy rating among analysts suggests cautious optimism, with the consensus price target of $10.50 implying 19% upside potential from current levels.
Zeta Global (ZETA) trades at $28.51, up 3.52% with strong technical momentum and bullish analyst sentiment. The stock shows robust revenue growth with 2026 projections reaching $1.6B and recent quarters consistently beating earnings estimates. Technical indicators signal bullish momentum with the current price approaching key resistance at $30, while fundamental metrics show improving profitability trends despite negative net margins.
The outlook remains positive with 73% analyst buy ratings and a $30.44 consensus target, representing 6.8% upside. Key risks include premium valuation (EV/EBITDA 95.89) and execution challenges amid aggressive growth targets. Recent AI partnerships and 20 consecutive beat-and-raise quarters support the growth narrative, though investors should monitor margin expansion and competitive pressures.
Trailing returns across standard periods
BlackBerry Limited provides intelligent security software solutions. The Company offers artificial intelligence and machine learning for cybersecurity, safety, and data privacy solutions, as well as endpoint security and management, encryption, and embedded systems. BlackBerry serves governments and enterprise sectors worldwide.
Read more on BB →Zeta Global is a leading data-driven marketing technology company that provides an omnichannel AI Marketing Cloud. By leveraging a proprietary data cloud of over 2.4 billion deterministic identities, it enables enterprise brands to acquire, grow, and retain customers through predictive intelligence and automated, agentic workflows.
Read more on ZETA →