BlackBerry Limited vs Target Corporation — how do they compare? BlackBerry Limited trades at $9.01 (market cap $5.18B), while Target Corporation trades at $151.35 (market cap $69.05B). The key difference: Target Corporation is far larger — about 13.3× BlackBerry Limited's market cap, and Target Corporation pays a 3.05% dividend while BlackBerry Limited pays none. Which is the better fit depends on your goals.
| BB | TGT | |
|---|---|---|
Market Cap | $5.18B | $69.05B |
Sector | Technology | Consumer Cyclical |
52-Week High | $12.81 | $152.35 |
52-Week Low | $3.15 | $83.68 |
Enterprise Value | $5.05B | $84.34B |
Dividend Yield | — | 3.05% |
Signals from Pluang's Aura AI — not financial advice
BlackBerry (BB) trades at $8.98, up 2.28% today, with a bullish technical signal from moving averages but mixed oscillators. Recent earnings beats and a positive 2026 net income forecast of $60M signal a turnaround, though 2025 saw a net loss of $79M. The stock's valuation remains elevated with a P/E of 89.8 and P/S of 9.22. News highlights growth in QNX and secure communications, with the stock gaining 125% year-to-date as of August 2026, though it has pulled back 35% from its peak.
The outlook hinges on execution of growth in QNX and secure communications, with FY2027 guidance suggesting 11% revenue growth and 20% adjusted EBITDA margin expansion. Risks include premium valuation, cyclical industry exposure, and reliance on long-dated QNX royalties. Analyst consensus is cautious with 85.7% hold ratings, but a $10.50 price target implies potential upside if operational improvements materialize.
Target (TGT) trades at $149.70, up 1.77% today and near its 52-week high of $151.23, with a bullish technical trend and strong recent earnings beats. The stock shows solid fundamentals with a P/E of 19.78 and net income margin of 3.24%, supported by positive cash flow trends. Recent analyst upgrades and media coverage highlight optimism around the retailer's turnaround and upcoming Q2 results.
The outlook for TGT is positive, driven by consistent earnings outperformance and improving cash flow, though risks include competitive retail pressures and potential margin compression. With a consensus price target of $146.19 and bullish analyst sentiment, the stock offers upside potential, but investors should monitor consumer spending trends and quarterly execution.
Trailing returns across standard periods
Latest headlines on both assets
BlackBerry Limited provides intelligent security software solutions. The Company offers artificial intelligence and machine learning for cybersecurity, safety, and data privacy solutions, as well as endpoint security and management, encryption, and embedded systems. BlackBerry serves governments and enterprise sectors worldwide.
Read more on BB →With 1,926 stores (as of the end of fiscal 2021), Target is a leading American general merchandise retailer, offering a variety of products across several categories, including beauty and household essentials (26% of fiscal 2021 sales), food and beverage (19%), home furnishings and décor (19%), hardlines (18%), and apparel and accessories (17%). Most of Target's stores are large, averaging more than 125,000 square feet. The company has a significant e-commerce presence, deriving around 19% of sales from the channel (up from about 9% in fiscal 2019, before the pandemic). In addition to its namesake stores, Target owns Shipt, an online same-day delivery platform. After it exited Canada in 2015, virtually all of Target's revenue is generated from the United States.
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