BlackBerry Limited vs Costco Wholesale Corporation — how do they compare? BlackBerry Limited trades at $9 (market cap $5.18B), while Costco Wholesale Corporation trades at $943.75 (market cap $422.52B). The key difference: Costco Wholesale Corporation is far larger — about 81.6× BlackBerry Limited's market cap, and Costco Wholesale Corporation pays a 0.62% dividend while BlackBerry Limited pays none. Which is the better fit depends on your goals.
| BB | COST | |
|---|---|---|
Market Cap | $5.18B | $422.52B |
Sector | Technology | Consumer Staples |
52-Week High | $12.81 | $1.09K |
52-Week Low | $3.15 | $849.63 |
Enterprise Value | $5.05B | $410.66B |
Dividend Yield | — | 0.62% |
Signals from Pluang's Aura AI — not financial advice
BlackBerry (BB) trades at $8.98, up 2.28% today, with a bullish technical signal from moving averages but mixed oscillators. Recent earnings beats and a positive 2026 net income forecast of $60M signal a turnaround, though 2025 saw a net loss of $79M. The stock's valuation remains elevated with a P/E of 89.8 and P/S of 9.22. News highlights growth in QNX and secure communications, with the stock gaining 125% year-to-date as of August 2026, though it has pulled back 35% from its peak.
The outlook hinges on execution of growth in QNX and secure communications, with FY2027 guidance suggesting 11% revenue growth and 20% adjusted EBITDA margin expansion. Risks include premium valuation, cyclical industry exposure, and reliance on long-dated QNX royalties. Analyst consensus is cautious with 85.7% hold ratings, but a $10.50 price target implies potential upside if operational improvements materialize.
Costco Wholesale Corporation (COST) trades at $944.32, down 0.37% on the day, with a neutral technical signal and mixed earnings history. The company reported strong March 2026 sales growth of 11.3% year-over-year, reaching $28.41 billion, and maintains solid fundamentals with revenue growth and consistent profitability. Analyst consensus is strongly bullish with a $1,120 price target, supported by recent institutional buying activity.
The outlook remains positive given membership fee increases and expansion potential, but high valuation multiples like a P/E of 47.93 pose risks if growth slows. Competitive pressures and economic sensitivity are key watchpoints for investors seeking long-term value in this resilient retailer.
Trailing returns across standard periods
Latest headlines on both assets
BlackBerry Limited provides intelligent security software solutions. The Company offers artificial intelligence and machine learning for cybersecurity, safety, and data privacy solutions, as well as endpoint security and management, encryption, and embedded systems. BlackBerry serves governments and enterprise sectors worldwide.
Read more on BB →The leading warehouse club, Costco has 815 stores worldwide (at the end of fiscal 2021), with most sales derived in the United States (72%) and Canada (14%). It sells memberships that allow customers to shop in its warehouses, which feature low prices on a limited product assortment. Costco mainly caters to individual shoppers, but roughly 20% of paid members carry business memberships. Food and sundries accounted for 40% of fiscal 2021 sales, with non-food merchandise 29%, warehouse ancillary and other businesses (such as fuel and pharmacy) nearly 17%, and fresh food 14%. Costco's warehouses average around 146,000 square feet
Read more on COST →