Aterian Inc vs Yum! Brands, Inc. — how do they compare? Aterian Inc trades at $0.46 (market cap $5.32M), while Yum! Brands, Inc. trades at $148.98 (market cap $39.50B). The key difference: Yum! Brands, Inc. is far larger — about 7424.8× Aterian Inc's market cap, and Yum! Brands, Inc. pays a 2.07% dividend while Aterian Inc pays none. Which is the better fit depends on your goals.
| ATER | YUM | |
|---|---|---|
Market Cap | $5.32M | $39.50B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $1.39 | $168.16 |
52-Week Low | $0.36 | $138.21 |
Enterprise Value | $5.90M | $51.10B |
Dividend Yield | — | 2.07% |
Signals from Pluang's Aura AI — not financial advice
Aterian (ATER) trades at $0.489, up 1.88% with a bearish technical signal despite recent earnings beats. The company faces significant financial challenges with negative net income margins (-30.78%) and declining revenue from $221M in 2022 to $69M in 2025. Recent news highlights a pending asset sale that could return $0.85-$1.14 per share to stockholders, creating near-term catalyst potential. Cash flow remains negative at -$13.14M for 2025, though the balance sheet shows $18M cash against $19.3M current liabilities.
The outlook hinges on the proposed asset sale delivering shareholder value, with technical indicators suggesting caution. Investment opportunity exists if the sale completes favorably, but risks include ongoing operational losses, declining revenue, and negative cash flow. Analyst sentiment is split 50/50 buy/hold, reflecting uncertainty about the company's turnaround prospects beyond the immediate transaction.
YUM Brands trades at $148.91, up 2.46% with recent earnings beats offset by food safety concerns. Technical indicators show bearish momentum with support at $141, while fundamentals reveal strong revenue growth to $8.21B in 2025 and net income of $1.56B. The company recently completed the $1.2B sale of Pizza Hut China, streamlining operations amid cyclospora outbreak impacts on Taco Bell sales.
YUM presents a mixed outlook with 37% analyst buy ratings and $174.60 price target suggesting 17% upside, but faces near-term headwinds from food safety investigations and consumer sentiment. Long-term growth depends on KFC/Taco Bell execution and digital strategy success amid elevated debt levels.
Trailing returns across standard periods
Aterian Inc is a technology-enabled consumer products company. Its product categories include home and kitchen appliances, kitchenware, environmental appliances (dehumidifiers and air conditioners), beauty-related products, and consumer electronics. It has various owned and operated brands include Vremi, Healing Solutions, Xtava, TRUWEO, Spiralize, Pohl+Schmitt, and RIF6. The company generates revenue through the online sales of various consumer products that are sold online.
Read more on ATER →Yum Brands is a U.S.-based restaurant operator featuring a portfolio of four brands: KFC (26,930 global units), Pizza Hut (18,380 units), Taco Bell (7,790 units), and The Habit Burger (310 units) at year-end 2021. With $58 billion in 2021 systemwide sales, the firm is the second-largest restaurant company in the world, behind McDonald's ($112.5 billion) but ahead of Restaurant Brands International ($36 billion) and Starbucks ($25 billion). Yum is 98% franchised, with the largest franchisee, Yum China, created via a 2016 spinoff transaction (after which Yum China agreed to pay 3% royalties to Yum Brands in perpetuity). Yum is the newest evolution of Tricon Brands, formerly a division of PepsiCo, and generates the bulk of its revenue from franchise royalties and marketing contributions.
Read more on YUM →