Compare ASE Technology Holding Co Ltd (ASX) vs Procter & Gamble Co (PG) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
ASE Technology Holding Co Ltd vs Procter & Gamble Co — how do they compare? ASE Technology Holding Co Ltd trades at $40.37 (market cap $92.88B), while Procter & Gamble Co trades at $148.1 (market cap $342.40B). The key difference: Procter & Gamble Co is far larger — about 3.7× ASE Technology Holding Co Ltd's market cap, and Procter & Gamble Co pays the higher dividend (2.9%). Which is the better fit depends on your goals.
| ASX | PG | |
|---|---|---|
Market Cap | $92.88B | $342.40B |
Sector | Technology | Consumer Staples |
52-Week High | $45.12 | $167.18 |
52-Week Low | $9.50 | $138.10 |
Enterprise Value | $97.32B | $367.88B |
Dividend Yield | 0.98% | 2.9% |
Volume | — | 6,423,436 |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
ASE Technology Holding (ASX) trades at $40.56, down 4.92% today, with a bullish technical signal from moving averages and neutral oscillators. The company reported Q1 2026 EPS of $0.20, beating expectations, and maintains strong cash flow with $142.25B from operations in 2025. Revenue grew to $645.39B in 2025, with net income of $40.02B, though valuation ratios like P/E of 66.95 appear elevated. Recent news highlights AI-driven demand boosting advanced packaging revenues.
Outlook remains positive with 80% analyst buy ratings, supported by AI infrastructure growth and LEAP revenue projections exceeding $3.5B in 2026. Risks include high debt levels, with debt-to-asset ratio rising to 29.52% in 2025, and competitive pressures in semiconductor packaging. The stock's momentum is tied to execution on margin expansion and capacity plans.
Procter & Gamble (PG) trades at $148.37, up 0.9% with a bearish technical signal despite recent earnings beats. The company maintains strong fundamentals with $84.28B revenue, 19.16% net margin, and consistent dividend payments. Analyst consensus is bullish with a $159.75 price target, though premium valuation metrics (P/E 21.5, P/S 4.12) and soft demand concerns create headwinds. Recent news highlights institutional positioning shifts and the company's WNBA partnership as growth catalysts.
PG offers stable income with 69-year dividend growth but faces margin pressure from inflation and modest revenue growth. The stock's near-term upside depends on Q2 2026 earnings exceeding expectations of $1.42 EPS. While institutional ownership remains strong, the bearish technical outlook and premium valuation suggest cautious optimism with resistance at $149-$150.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About ASE Technology Holding Co Ltd
ASE Technology Holding Co Ltd is a semiconductor assembly and testing firm. The company operates in segments: Packaging, Testing, and Electronic Manufacturing Services. Of these, packaging services contribute the most revenue. It involves packaging bare semiconductors into completed semiconductors with improved electrical and thermal characteristics. The Testing Segment includes front-end engineering testing, wafer probing, and final testing services. In the EMS segment, the company designs manufacture and sells electronic components and telecommunication equipment motherboards. The company is based in Taiwan but garners over half its sales from firms in the United States.
Read more on ASX →About Procter & Gamble Co
The Procter & Gamble Company manufactures and markets consumer products in countries throughout the world. The Company provides products in the laundry and cleaning, paper, beauty care, food and beverage, and health care segments. Procter & Gamble products are sold primarily through mass merchandisers, grocery stores, membership club stores, drug stores, and neighborhood stores.
Read more on PG →
