ASE Technology Holding Co Ltd vs Kraft Heinz Co — how do they compare? ASE Technology Holding Co Ltd trades at $40.92 (market cap $92.88B), while Kraft Heinz Co trades at $25.24 (market cap $29.47B). The key difference: ASE Technology Holding Co Ltd is far larger — about 3.2× Kraft Heinz Co's market cap, and Kraft Heinz Co pays the higher dividend (6.44%). Which is the better fit depends on your goals.
| ASX | KHC | |
|---|---|---|
Market Cap | $92.88B | $29.47B |
Sector | Technology | Consumer Staples |
52-Week High | $45.12 | $28.94 |
52-Week Low | $9.50 | $21.21 |
Enterprise Value | $97.32B | $46.51B |
Dividend Yield | 0.98% | 6.44% |
Signals from Pluang's Aura AI — not financial advice
ASE Technology Holding (ASX) trades at $42.66, down 1.36% on the day, with a bullish technical signal from moving averages and strong support at $41. The company reported revenue of $645.39B in 2025, with net income of $40.02B and a net margin of 6.95%. Recent earnings beats and a dividend announcement for H2-26 of $0.42 per share highlight operational strength. Analyst sentiment is positive, with 80% recommending Buy, driven by AI-driven packaging demand and LEAP business growth.
Outlook remains favorable due to robust earnings momentum and expanding margins in advanced packaging, though high valuation ratios (P/E of 66.95) and debt levels pose risks. The stock's proximity to its 52-week high suggests limited near-term upside without further catalysts. Key risks include execution challenges in capacity expansion and macroeconomic sensitivity.
Kraft Heinz (KHC) trades at $24.85, up 0.69% with bullish technical momentum including a golden cross formation. The company shows mixed fundamentals with strong cash flow generation ($4.46B operating cash flow in 2025) but negative profitability metrics (-23.05% net margin). Recent earnings beats and a 6.4% dividend yield provide support, while the company's global reorganization aims to accelerate growth. Technical indicators show bullish moving averages with neutral oscillators, trading near key resistance at $25.
KHC presents a value opportunity with attractive valuation (P/E 13.04, P/B 0.7) and high dividend yield, but faces significant profitability challenges. The stock's upside depends on successful execution of restructuring initiatives and margin improvement. Key risks include persistent negative earnings, competitive pressures, and execution missteps in the new operating structure. Analyst consensus remains cautious with only 11% buy ratings despite recent positive technical momentum.
Trailing returns across standard periods
Latest headlines on both assets
ASE Technology Holding Co Ltd is a semiconductor assembly and testing firm. The company operates in segments: Packaging, Testing, and Electronic Manufacturing Services. Of these, packaging services contribute the most revenue. It involves packaging bare semiconductors into completed semiconductors with improved electrical and thermal characteristics. The Testing Segment includes front-end engineering testing, wafer probing, and final testing services. In the EMS segment, the company designs manufacture and sells electronic components and telecommunication equipment motherboards. The company is based in Taiwan but garners over half its sales from firms in the United States.
Read more on ASX →In July 2015, Kraft merged with Heinz to create the third-largest food and beverage manufacturer in North America behind PepsiCo and Nestle and the fifth-largest player in the world. Beyond its namesake brands, the combined firm's portfolio includes Oscar Mayer, Velveeta, and Philadelphia. Outside North America, the firm's global reach includes a distribution network in Europe and emerging markets that drive around one fifth of its consolidated sales base, as its products are sold in more than 190 countries and territories.
Read more on KHC →