Price movement over the last 24 hours
ASE Technology Holding Co Ltd vs Coupang Inc — how do they compare? ASE Technology Holding Co Ltd trades at $41.49 (market cap $92.88B), while Coupang Inc trades at $18.8 (market cap $33.75B). The key difference: ASE Technology Holding Co Ltd is far larger — about 2.8× Coupang Inc's market cap, and ASE Technology Holding Co Ltd pays a 0.98% dividend while Coupang Inc pays none. Which is the better fit depends on your goals.
| ASX | CPNG | |
|---|---|---|
Market Cap | $92.88B | $33.75B |
Sector | Technology | Consumer Cyclical |
52-Week High | $45.12 | $33.53 |
52-Week Low | $9.50 | $15.12 |
Enterprise Value | $97.32B | $32.84B |
Dividend Yield | 0.98% | — |
Signals from Pluang's Aura AI — not financial advice
ASE Technology Holding (ASX) trades at $42.66, down 1.36% on the day, with a bullish technical signal from moving averages and strong support at $41. The company reported revenue of $645.39B in 2025, with net income of $40.02B and a net margin of 6.95%. Recent earnings beats and a dividend announcement for H2-26 of $0.42 per share highlight operational strength. Analyst sentiment is positive, with 80% recommending Buy, driven by AI-driven packaging demand and LEAP business growth.
Outlook remains favorable due to robust earnings momentum and expanding margins in advanced packaging, though high valuation ratios (P/E of 66.95) and debt levels pose risks. The stock's proximity to its 52-week high suggests limited near-term upside without further catalysts. Key risks include execution challenges in capacity expansion and macroeconomic sensitivity.
Coupang (CPNG) trades at $18.80, down 1.88% on the day, with a bullish technical signal from moving averages but mixed oscillators. Revenue grew to $34.53B in 2025, though net income margins remain thin at 0.6%. The stock faces headwinds from a recent $409 million regulatory fine in South Korea over a data breach, as reported by Reuters on June 10, 2026, but maintains strong analyst support with 14 buy ratings.
The outlook is cautiously optimistic given Wall Street's $25.80 price target, implying 37% upside, but risks include regulatory scrutiny and volatile earnings. Positive cash flow from operations of $1.77B in 2025 supports growth initiatives, yet investors must weigh competitive pressures in e-commerce against the company's scale advantages.
Trailing returns across standard periods
Latest headlines on both assets
ASE Technology Holding Co Ltd is a semiconductor assembly and testing firm. The company operates in segments: Packaging, Testing, and Electronic Manufacturing Services. Of these, packaging services contribute the most revenue. It involves packaging bare semiconductors into completed semiconductors with improved electrical and thermal characteristics. The Testing Segment includes front-end engineering testing, wafer probing, and final testing services. In the EMS segment, the company designs manufacture and sells electronic components and telecommunication equipment motherboards. The company is based in Taiwan but garners over half its sales from firms in the United States.
Read more on ASX →Coupang Inc is an e-commerce company. The company sells apparel, electronics, footwear, food products, furniture, nutritional supplements, and other products. Its segments include Product Commerce and Growth Initiatives.
Read more on CPNG →