Price movement over the last 24 hours
ASE Technology Holding Co Ltd vs Baidu Inc — how do they compare? ASE Technology Holding Co Ltd trades at $41.78 (market cap $92.88B), while Baidu Inc trades at $115.52 (market cap $40.06B). The key difference: ASE Technology Holding Co Ltd is far larger — about 2.3× Baidu Inc's market cap, and ASE Technology Holding Co Ltd pays a 0.98% dividend while Baidu Inc pays none. Which is the better fit depends on your goals.
| ASX | BIDU | |
|---|---|---|
Market Cap | $92.88B | $40.06B |
Sector | Technology | Media |
52-Week High | $45.12 | $162.52 |
52-Week Low | $9.50 | $85.86 |
Enterprise Value | $97.32B | $36.71B |
Dividend Yield | 0.98% | — |
Signals from Pluang's Aura AI — not financial advice
ASE Technology Holding (ASX) trades at $42.66, down 1.36% on the day, with a bullish technical signal from moving averages and strong support at $41. The company reported revenue of $645.39B in 2025, with net income of $40.02B and a net margin of 6.95%. Recent earnings beats and a dividend announcement for H2-26 of $0.42 per share highlight operational strength. Analyst sentiment is positive, with 80% recommending Buy, driven by AI-driven packaging demand and LEAP business growth.
Outlook remains favorable due to robust earnings momentum and expanding margins in advanced packaging, though high valuation ratios (P/E of 66.95) and debt levels pose risks. The stock's proximity to its 52-week high suggests limited near-term upside without further catalysts. Key risks include execution challenges in capacity expansion and macroeconomic sensitivity.
Baidu (BIDU) trades at $117.53, up 0.02% on the day, with a neutral technical signal. The stock shows mixed fundamentals with a P/E of 78.19 and net income margin of 1.02%, though recent earnings beat expectations in Q3 and Q4 2025. Positive sentiment is driven by AI developments, including a potential $50 billion IPO for its Kunlunxin chip unit and regulatory approval for autonomous vehicle services in Switzerland.
The outlook is cautiously optimistic, supported by strong analyst consensus (75% buy ratings) and a $177.50 price target. Key risks include declining revenue trends and volatile cash flows. AI initiatives present growth opportunities, but execution and macroeconomic headwinds remain concerns for investors.
Trailing returns across standard periods
Latest headlines on both assets
ASE Technology Holding Co Ltd is a semiconductor assembly and testing firm. The company operates in segments: Packaging, Testing, and Electronic Manufacturing Services. Of these, packaging services contribute the most revenue. It involves packaging bare semiconductors into completed semiconductors with improved electrical and thermal characteristics. The Testing Segment includes front-end engineering testing, wafer probing, and final testing services. In the EMS segment, the company designs manufacture and sells electronic components and telecommunication equipment motherboards. The company is based in Taiwan but garners over half its sales from firms in the United States.
Read more on ASX →Baidu, Inc. operates an Internet search engine. The Company offers algorithmic search, enterprise search, news, MP3, and image searches, voice assistance, online storage, and navigation services. Baidu serves clients globally.
Read more on BIDU →