ASE Technology Holding Co Ltd vs Brunswick Corporation — how do they compare? ASE Technology Holding Co Ltd trades at $40.37 (market cap $92.88B), while Brunswick Corporation trades at $76.79 (market cap $5.06B). The key difference: ASE Technology Holding Co Ltd is far larger — about 18.4× Brunswick Corporation's market cap, and Brunswick Corporation pays the higher dividend (2.26%). Which is the better fit depends on your goals.
| ASX | BC | |
|---|---|---|
Market Cap | $92.88B | $5.06B |
Sector | Technology | Consumer Cyclical |
52-Week High | $45.12 | $89.22 |
52-Week Low | $9.50 | $56.64 |
Enterprise Value | $97.32B | $7.22B |
Dividend Yield | 0.98% | 2.26% |
Signals from Pluang's Aura AI — not financial advice
ASE Technology Holding (ASX) trades at $40.56, down 4.92% today, with a bullish technical signal from moving averages and neutral oscillators. The company reported Q1 2026 EPS of $0.20, beating expectations, and maintains strong cash flow with $142.25B from operations in 2025. Revenue grew to $645.39B in 2025, with net income of $40.02B, though valuation ratios like P/E of 66.95 appear elevated. Recent news highlights AI-driven demand boosting advanced packaging revenues.
Outlook remains positive with 80% analyst buy ratings, supported by AI infrastructure growth and LEAP revenue projections exceeding $3.5B in 2026. Risks include high debt levels, with debt-to-asset ratio rising to 29.52% in 2025, and competitive pressures in semiconductor packaging. The stock's momentum is tied to execution on margin expansion and capacity plans.
BC trades at $76.95, down 1.22% today, with a bearish technical signal and mixed earnings history. The company reported a net loss of $137.3 million in 2025 despite revenue of $5.36 billion, though it beat EPS expectations in two of the last three quarters. Recent news highlights expansion of its Freedom Boat Club to 450 locations and operational efficiency updates. Cash flow from operations remains positive at $562.1 million for 2025, but net cash flow was negative $11 million.
Outlook is cautiously optimistic with strong analyst support (71% buy ratings) and a consensus price target of $86.40, implying 12% upside. Risks include persistent negative profit margins, high debt levels, and competitive pressures in the marine industry. The stock's current price near the analyst low target of $76.00 suggests limited downside if fundamentals stabilize.
Trailing returns across standard periods
Latest headlines on both assets
ASE Technology Holding Co Ltd is a semiconductor assembly and testing firm. The company operates in segments: Packaging, Testing, and Electronic Manufacturing Services. Of these, packaging services contribute the most revenue. It involves packaging bare semiconductors into completed semiconductors with improved electrical and thermal characteristics. The Testing Segment includes front-end engineering testing, wafer probing, and final testing services. In the EMS segment, the company designs manufacture and sells electronic components and telecommunication equipment motherboards. The company is based in Taiwan but garners over half its sales from firms in the United States.
Read more on ASX →Brunswick Corp is the leader in several recreational sectors. The firm is the leading boat manufacturer, and its brands include Mercury and Mariner outboard engines
Read more on BC →