Price movement over the last 24 hours
ASML Holding NV vs Procter & Gamble Co — how do they compare? ASML Holding NV trades at $1,769.8 (market cap $688.66B), while Procter & Gamble Co trades at $147.53 (market cap $342.40B). The key difference: ASML Holding NV is far larger — about 2× Procter & Gamble Co's market cap, and Procter & Gamble Co pays the higher dividend (2.9%). Which is the better fit depends on your goals.
| ASML | PG | |
|---|---|---|
Market Cap | $688.66B | $342.40B |
Sector | Technology | Consumer Staples |
52-Week High | $1.99K | $167.18 |
52-Week Low | $689.63 | $138.10 |
Enterprise Value | $682.20B | $367.88B |
Dividend Yield | 0.49% | 2.9% |
Volume | — | 6,423,436 |
Signals from Pluang's Aura AI — not financial advice
ASML trades at $1,797.32, down 0.38% on the day, with technical indicators showing a bullish trend despite recent volatility. The company reported strong Q1 2026 earnings that beat expectations, with revenue reaching $32.67B in 2025 and net income margins of 29.71%. Analyst consensus remains strongly positive with 56.82% buy ratings and a $2,210 price target, though elevated valuation ratios (P/E 61.03) warrant caution.
ASML maintains a dominant position in advanced semiconductor equipment with robust profitability and growth prospects driven by AI infrastructure demand. Key risks include China export restrictions, competitive pressures, and high valuation multiples. The stock offers exposure to critical chip manufacturing technology but requires monitoring of earnings execution and geopolitical developments.
Procter & Gamble (PG) trades at $147.04, up 0.13% on the day, with a bearish technical signal from moving averages but neutral oscillators. The company reported consistent earnings beats in recent quarters, with Q2 2026 EPS expected at $1.42. Revenue for 2025 reached $84.28 billion, with a net income margin of 19.16%. Analysts maintain a consensus Buy rating, with a price target of $159.75, suggesting potential upside. Recent news highlights PG's dividend reliability and supply chain improvements.
PG offers a stable investment with strong fundamentals and a history of dividend growth, but faces risks from premium valuation and modest revenue growth. The stock's near-term performance may hinge on Q2 earnings and macroeconomic trends, with support at $146 providing a cushion against declines.
Trailing returns across standard periods
Latest headlines on both assets
Founded in 1984 and based in the Netherlands, ASML is the leader in photolithography systems used in the manufacturing of semiconductors. Photolithography is the process in which a light source is used to expose circuit patterns from a photomask onto a semiconductor wafer. The latest technological advances in this segment allow chipmakers to continually increase the number of transistors on the same area of silicon, with lithography historically representing a meaningful portion of the cost of making cutting-edge chips. Chipmakers require next-generation EUV lithography tools from ASML to continue past the 5-nanometer process node. ASML's products are used at every major semiconductor manufacturer, including Intel, Samsung, and TSMC.
Read more on ASML →The Procter & Gamble Company manufactures and markets consumer products in countries throughout the world. The Company provides products in the laundry and cleaning, paper, beauty care, food and beverage, and health care segments. Procter & Gamble products are sold primarily through mass merchandisers, grocery stores, membership club stores, drug stores, and neighborhood stores.
Read more on PG →