ASML Holding NV vs Kraft Heinz Co — how do they compare? ASML Holding NV trades at $1,750.65 (market cap $688.66B), while Kraft Heinz Co trades at $24.9 (market cap $29.47B). The key difference: ASML Holding NV is far larger — about 23.4× Kraft Heinz Co's market cap, and Kraft Heinz Co pays the higher dividend (6.44%). Which is the better fit depends on your goals.
| ASML | KHC | |
|---|---|---|
Market Cap | $688.66B | $29.47B |
Sector | Technology | Consumer Staples |
52-Week High | $1.99K | $28.94 |
52-Week Low | $689.63 | $21.21 |
Enterprise Value | $682.20B | $46.51B |
Dividend Yield | 0.49% | 6.44% |
Signals from Pluang's Aura AI — not financial advice
ASML trades at $1,797.32, down 0.38% on the day, with technical indicators showing a bullish trend despite recent volatility. The company reported strong Q1 2026 earnings that beat expectations, with revenue reaching $32.67B in 2025 and net income margins of 29.71%. Analyst consensus remains strongly positive with 56.82% buy ratings and a $2,210 price target, though elevated valuation ratios (P/E 61.03) warrant caution.
ASML maintains a dominant position in advanced semiconductor equipment with robust profitability and growth prospects driven by AI infrastructure demand. Key risks include China export restrictions, competitive pressures, and high valuation multiples. The stock offers exposure to critical chip manufacturing technology but requires monitoring of earnings execution and geopolitical developments.
Kraft Heinz (KHC) trades at $24.85, up 0.69% with bullish technical momentum including a golden cross formation. The company shows mixed fundamentals with strong cash flow generation ($4.46B operating cash flow in 2025) but negative profitability metrics (-23.05% net margin). Recent earnings beats and a 6.4% dividend yield provide support, while the company's global reorganization aims to accelerate growth. Technical indicators show bullish moving averages with neutral oscillators, trading near key resistance at $25.
KHC presents a value opportunity with attractive valuation (P/E 13.04, P/B 0.7) and high dividend yield, but faces significant profitability challenges. The stock's upside depends on successful execution of restructuring initiatives and margin improvement. Key risks include persistent negative earnings, competitive pressures, and execution missteps in the new operating structure. Analyst consensus remains cautious with only 11% buy ratings despite recent positive technical momentum.
Trailing returns across standard periods
Latest headlines on both assets
Founded in 1984 and based in the Netherlands, ASML is the leader in photolithography systems used in the manufacturing of semiconductors. Photolithography is the process in which a light source is used to expose circuit patterns from a photomask onto a semiconductor wafer. The latest technological advances in this segment allow chipmakers to continually increase the number of transistors on the same area of silicon, with lithography historically representing a meaningful portion of the cost of making cutting-edge chips. Chipmakers require next-generation EUV lithography tools from ASML to continue past the 5-nanometer process node. ASML's products are used at every major semiconductor manufacturer, including Intel, Samsung, and TSMC.
Read more on ASML →In July 2015, Kraft merged with Heinz to create the third-largest food and beverage manufacturer in North America behind PepsiCo and Nestle and the fifth-largest player in the world. Beyond its namesake brands, the combined firm's portfolio includes Oscar Mayer, Velveeta, and Philadelphia. Outside North America, the firm's global reach includes a distribution network in Europe and emerging markets that drive around one fifth of its consolidated sales base, as its products are sold in more than 190 countries and territories.
Read more on KHC →