Asana Inc. vs Trade Desk Inc — how do they compare? Asana Inc. trades at $7.38 (market cap $1.69B), while Trade Desk Inc trades at $20.03 (market cap $9.18B). The key difference: Trade Desk Inc is far larger — about 5.4× Asana Inc.'s market cap, and Asana Inc. is trading nearer its 52-week high, Trade Desk Inc nearer its low. Which is the better fit depends on your goals.
| ASAN | TTD | |
|---|---|---|
Market Cap | $1.69B | $9.18B |
Sector | Consumer Cyclical | Technology |
52-Week High | $15.35 | $89.76 |
52-Week Low | $5.46 | $17.33 |
Enterprise Value | $1.51B | $8.20B |
Signals from Pluang's Aura AI — not financial advice
Asana (ASAN) trades at $7.33, down 0.54% with a bullish technical signal from moving averages. The company shows improving fundamentals with revenue growth from $378M in 2022 to $724M in 2025, though net losses persist. Recent Q1 2027 earnings beat expectations at $0.10 per share, and strategic acquisitions like StackAI enhance AI capabilities. Analyst consensus is mixed with 42% buy ratings and a $9.86 price target, representing 35% upside from current levels.
The outlook balances growth potential against profitability challenges. Positive catalysts include FedRAMP authorization for government contracts and AI innovation, but risks stem from intense competition with Microsoft and decelerating revenue growth. Cash flow turned positive in 2025, yet negative margins and high valuation multiples require careful monitoring for sustained improvement.
The Trade Desk (TTD) trades at $19.53, down 1.11% with bearish technical signals despite strong profitability metrics including 77.83% gross margins and 14.57% net income margin. Recent earnings show mixed results with Q1 2026 missing expectations, while revenue growth has slowed from 2024's peak. The stock faces headwinds from market share competition and a recent 52% decline in H1 2026, though analyst consensus remains positive with a $25.46 price target representing 30% upside potential.
TTD presents a value opportunity with attractive valuation multiples (P/E 22.19, P/S 3.2) and robust cash flow generation, but investors face execution risks amid slowing growth and competitive pressures. The resolution of the Publicis dispute removes a key overhang, though the stock requires sustained earnings beats and market share stabilization to justify analyst optimism.
Trailing returns across standard periods
Latest headlines on both assets
Asana Inc is a software company. The company provides a platform for work management that helps teams orchestrate work, from daily tasks to cross-functional strategic initiatives. It helps plan marketing campaigns, streamlines processes, manages sales, and manage product launches. Also, the company provides project management and workflow management solutions.
Read more on ASAN →The Trade Desk Inc is engaged in providing a technology platform for ad buyers. Through its cloud-based platform ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and channels, including display, video, audio, in-app, native and social, on a multitude of devices. Its products include Data Management Platform, Cross-Device Targeting, Video Advertising, Mobile Advertising, and others.
Read more on TTD →