Asana Inc. vs HP Inc — how do they compare? Asana Inc. trades at $7.73 (market cap $1.69B), while HP Inc trades at $24.4 (market cap $22.15B). The key difference: HP Inc is far larger — about 13.1× Asana Inc.'s market cap, and HP Inc pays a 4.95% dividend while Asana Inc. pays none. Which is the better fit depends on your goals.
| ASAN | HPQ | |
|---|---|---|
Market Cap | $1.69B | $22.15B |
Sector | Consumer Cyclical | Technology |
52-Week High | $15.35 | $29.35 |
52-Week Low | $5.46 | $18.20 |
Enterprise Value | $1.51B | $29.31B |
Dividend Yield | — | 4.95% |
Signals from Pluang's Aura AI — not financial advice
Asana (ASAN) trades at $7.33, down 0.54% with a bullish technical signal from moving averages. The company shows improving fundamentals with revenue growth from $378M in 2022 to $724M in 2025, though net losses persist. Recent Q1 2027 earnings beat expectations at $0.10 per share, and strategic acquisitions like StackAI enhance AI capabilities. Analyst consensus is mixed with 42% buy ratings and a $9.86 price target, representing 35% upside from current levels.
The outlook balances growth potential against profitability challenges. Positive catalysts include FedRAMP authorization for government contracts and AI innovation, but risks stem from intense competition with Microsoft and decelerating revenue growth. Cash flow turned positive in 2025, yet negative margins and high valuation multiples require careful monitoring for sustained improvement.
HPQ trades at $24.22, up 0.37% today, with a bullish technical outlook and strong recent earnings beats. The stock shows attractive valuation with a P/E of 8.97 and P/S of 0.4, supported by consistent operating cash flow of $3.7B in 2025. Recent news highlights HP's AI PC partnerships and dividend yield near 5%, though revenue growth remains modest amid industry headwinds.
Outlook is cautiously positive given low valuation and dividend appeal, but risks include PC market volatility and competitive pressures. Analyst consensus is mixed with a $22 price target below current levels, suggesting limited near-term upside despite fundamental strength.
Trailing returns across standard periods
Latest headlines on both assets
Asana Inc is a software company. The company provides a platform for work management that helps teams orchestrate work, from daily tasks to cross-functional strategic initiatives. It helps plan marketing campaigns, streamlines processes, manages sales, and manage product launches. Also, the company provides project management and workflow management solutions.
Read more on ASAN →HP Incorporated is a leading provider of computers, printers, and printer supplies. The company's mains segments are personal systems and printing. Its personal systems segment contains notebooks, desktops, and workstations. Its printing segment contains supplies, consumer hardware, and commercial hardware. In 2015, Hewlett-Packard was separated into HP Incorporated and Hewlett Packard Enterprise and the Palo Alto, California-based HP Incorporated sells on a global scale.
Read more on HPQ →