Price movement over the last 24 hours
Asana Inc. vs Costco Wholesale Corporation — how do they compare? Asana Inc. trades at $7.36 (market cap $1.69B), while Costco Wholesale Corporation trades at $919.95 (market cap $406.34B). The key difference: Costco Wholesale Corporation is far larger — about 240.4× Asana Inc.'s market cap, and Costco Wholesale Corporation pays a 0.64% dividend while Asana Inc. pays none. Which is the better fit depends on your goals.
| ASAN | COST | |
|---|---|---|
Market Cap | $1.69B | $406.34B |
Sector | Consumer Cyclical | Consumer Staples |
52-Week High | $15.35 | $1.09K |
52-Week Low | $5.46 | $849.63 |
Enterprise Value | $1.51B | $394.48B |
Dividend Yield | — | 0.64% |
Signals from Pluang's Aura AI — not financial advice
Asana (ASAN) trades at $7.33, down 0.54% with a bullish technical signal from moving averages. The company shows improving fundamentals with revenue growth from $378M in 2022 to $724M in 2025, though net losses persist. Recent Q1 2027 earnings beat expectations at $0.10 per share, and strategic acquisitions like StackAI enhance AI capabilities. Analyst consensus is mixed with 42% buy ratings and a $9.86 price target, representing 35% upside from current levels.
The outlook balances growth potential against profitability challenges. Positive catalysts include FedRAMP authorization for government contracts and AI innovation, but risks stem from intense competition with Microsoft and decelerating revenue growth. Cash flow turned positive in 2025, yet negative margins and high valuation multiples require careful monitoring for sustained improvement.
Costco (COST) trades at $916.25, up 0.36% on the day, with a bearish technical signal from moving averages but neutral oscillators. The company reported strong revenue growth to $275.24 billion in 2025 and beat earnings expectations in recent quarters, though it missed in Q1 2026. Analyst consensus is strongly bullish with a $1,120 price target, supported by robust membership fee income and expanding margins.
The outlook remains positive due to consistent revenue growth and high analyst confidence, but risks include elevated valuation multiples and competitive pressures. The stock's current price is below the consensus target, suggesting potential upside if fundamental performance continues.
Trailing returns across standard periods
Latest headlines on both assets
Asana Inc is a software company. The company provides a platform for work management that helps teams orchestrate work, from daily tasks to cross-functional strategic initiatives. It helps plan marketing campaigns, streamlines processes, manages sales, and manage product launches. Also, the company provides project management and workflow management solutions.
Read more on ASAN →The leading warehouse club, Costco has 815 stores worldwide (at the end of fiscal 2021), with most sales derived in the United States (72%) and Canada (14%). It sells memberships that allow customers to shop in its warehouses, which feature low prices on a limited product assortment. Costco mainly caters to individual shoppers, but roughly 20% of paid members carry business memberships. Food and sundries accounted for 40% of fiscal 2021 sales, with non-food merchandise 29%, warehouse ancillary and other businesses (such as fuel and pharmacy) nearly 17%, and fresh food 14%. Costco's warehouses average around 146,000 square feet
Read more on COST →