Asana Inc. vs Colgate-Palmolive Company — how do they compare? Asana Inc. trades at $9.25 (market cap $2.13B), while Colgate-Palmolive Company trades at $92 (market cap $74.26B). The key difference: Colgate-Palmolive Company is far larger — about 34.9× Asana Inc.'s market cap, and Colgate-Palmolive Company pays a 2.28% dividend while Asana Inc. pays none. Which is the better fit depends on your goals.
| ASAN | CL | |
|---|---|---|
Market Cap | $2.13B | $74.26B |
Sector | Consumer Cyclical | Consumer Staples |
52-Week High | $15.19 | $99.14 |
52-Week Low | $5.46 | $74.98 |
Enterprise Value | $1.95B | $80.74B |
Dividend Yield | — | 2.28% |
Signals from Pluang's Aura AI — not financial advice
Asana (ASAN) trades at $9.26, up 6.68% today, with a bullish technical signal from moving averages and a consensus price target of $10.33. Recent quarterly earnings have consistently beaten expectations, including Q1 2027 EPS of $0.10 versus $0.08 expected. Revenue growth is steady, reaching $724 million in 2025, but profitability remains negative with a net margin of -20.21%. The company is advancing its AI capabilities, highlighted by the StackAI acquisition announced on May 28, 2026.
The outlook is mixed: strong revenue growth and AI innovation support upside potential, but persistent losses and intense competition from Microsoft and Alphabet pose significant risks. Analyst sentiment is divided, with 42% buy ratings. Earnings momentum is key for sustained gains.
Colgate-Palmolive (CL) trades at $93.27, up 0.29% on the day, with a bullish technical signal and consistent earnings beats. The company reported Q2 2026 EPS of $0.99, exceeding estimates, driven by strong margins and organic growth in emerging markets, though North American performance remains weak. Operating cash flow remains robust at $4.2 billion in 2025, supporting shareholder returns.
Outlook is mixed: valuation appears stretched with a P/E of 36.72, but analyst consensus targets $99.10. Risks include competitive pressures in North America and high debt levels. The stock offers a stable dividend, but growth concerns and insider selling warrant caution.
Trailing returns across standard periods
Asana Inc is a software company. The company provides a platform for work management that helps teams orchestrate work, from daily tasks to cross-functional strategic initiatives. It helps plan marketing campaigns, streamlines processes, manages sales, and manage product launches. Also, the company provides project management and workflow management solutions.
Read more on ASAN →Since its founding in 1806, Colgate-Palmolive has grown to become a leading global consumer product company. In addition to its namesake oral care line, the firm manufactures shampoos, shower gels, deodorants, and home care products that are sold in over 200 countries (international sales account for about 70% of its consolidated total, including approximately 45% from emerging regions). It also owns specialty pet food maker Hill's, which sells its products through veterinarians and specialty pet retailers.
Read more on CL →