Price movement over the last 24 hours
Amer Sports Inc vs Marathon Digital Holdings Inc — how do they compare? Amer Sports Inc trades at $34.75 (market cap $20.25B), while Marathon Digital Holdings Inc trades at $12.5 (market cap $4.80B). The key difference: Amer Sports Inc is far larger — about 4.2× Marathon Digital Holdings Inc's market cap. Which is the better fit depends on your goals.
| AS | MARA | |
|---|---|---|
Market Cap | $20.25B | $4.80B |
Sector | Technology | Technology |
52-Week High | $41.96 | $22.84 |
52-Week Low | $29.54 | $6.73 |
Enterprise Value | $20.56B | $6.75B |
Signals from Pluang's Aura AI — not financial advice
Amer Sports (AS) trades at $34.80, up 2.75% today, with strong Q1 2026 earnings beating estimates and raised full-year guidance. Technicals show a bearish trend near key support at $33, while fundamentals reflect robust revenue growth of 32% year-over-year and a 58.23% gross margin. Analyst sentiment is overwhelmingly positive with 12 buy ratings and a $56 consensus target, indicating 61% upside potential from current levels.
The outlook remains favorable given earnings momentum and raised guidance, but risks include reliance on Arc'teryx brand sustainability and competitive pressures. Valuation metrics like a P/E of 43.49 suggest premium pricing, requiring continued execution to justify upside. Net positive cash flow and institutional support provide stability amid technical weakness.
MARA Holdings trades at $12.60, down 4.69% on the day, amid mixed signals. The stock shows a bullish technical trend with strong support at $12, while fundamentals reveal deep losses with a net income margin of -234.83% in 2026. Recent news highlights a strategic pivot to AI infrastructure, including a Texas land acquisition adding 2 GW power capacity, driving investor optimism despite earnings misses.
Outlook hinges on successful execution of AI data center expansion, offering growth potential but carrying high execution risk. Analysts maintain a $17.88 price target (50% buy rating), yet persistent cash burn and competitive pressures pose significant downside risks. Stock appears speculative, balancing transformative opportunities against substantial financial challenges.
Trailing returns across standard periods
Latest headlines on both assets
Amer Sports is a global group of iconic sports and outdoor brands, including Arc'teryx, Salomon, Wilson, and Atomic. It designs and manufactures high-quality equipment, apparel, and footwear for athletes worldwide.
Read more on AS →Marathon Digital Holdings, Inc. is one of the largest publicly traded Bitcoin mining companies in North America. The company focuses on building and operating large-scale, cost-efficient Bitcoin mining facilities. Marathon's strategy centers on increasing its mining hash rate and using sustainable energy sources to expand its Bitcoin production. The company's performance is closely tied to the price of Bitcoin and the overall health of the digital asset mining industry.
Read more on MARA →