Amer Sports Inc vs Ford Motor Company — how do they compare? Amer Sports Inc trades at $34.83 (market cap $20.25B), while Ford Motor Company trades at $14.11 (market cap $55.79B). The key difference: Ford Motor Company is far larger — about 2.8× Amer Sports Inc's market cap, and Ford Motor Company pays a 4.29% dividend while Amer Sports Inc pays none. Which is the better fit depends on your goals.
| AS | F | |
|---|---|---|
Market Cap | $20.25B | $55.79B |
Sector | Technology | Consumer Cyclical |
52-Week High | $41.96 | $17.44 |
52-Week Low | $29.54 | $10.82 |
Enterprise Value | $20.56B | $184.81B |
Dividend Yield | — | 4.29% |
Signals from Pluang's Aura AI — not financial advice
Amer Sports (AS) trades at $34.80, up 2.75% today, with strong Q1 2026 earnings beating estimates and raised full-year guidance. Technicals show a bearish trend near key support at $33, while fundamentals reflect robust revenue growth of 32% year-over-year and a 58.23% gross margin. Analyst sentiment is overwhelmingly positive with 12 buy ratings and a $56 consensus target, indicating 61% upside potential from current levels.
The outlook remains favorable given earnings momentum and raised guidance, but risks include reliance on Arc'teryx brand sustainability and competitive pressures. Valuation metrics like a P/E of 43.49 suggest premium pricing, requiring continued execution to justify upside. Net positive cash flow and institutional support provide stability amid technical weakness.
Ford (F) trades at $13.995, up 2.83% with mixed technical signals showing bearish moving averages but neutral oscillators. The company reported strong Q1 2026 earnings beat but faces profitability challenges with negative net income margin and ROE. Recent developments include a tentative labor agreement in Canada and JD Power quality recognition, though vehicle recalls and declining EV sales present headwinds.
Ford's valuation appears attractive with low P/E and P/S ratios, but fundamental weakness in profitability and rising debt levels warrant caution. Analyst consensus leans neutral with $14.89 price target, while institutional sentiment shows divided opinions. The stock offers value potential if operational improvements materialize, but execution risks and competitive pressures remain significant concerns.
Trailing returns across standard periods
Amer Sports is a global group of iconic sports and outdoor brands, including Arc'teryx, Salomon, Wilson, and Atomic. It designs and manufactures high-quality equipment, apparel, and footwear for athletes worldwide.
Read more on AS →Ford Motor Company designs, manufactures, and services cars and trucks. The Company also provides vehicle-related financing, leasing, and insurance through its subsidiary.
Read more on F →