Amer Sports Inc vs Crocs, Inc. — how do they compare? Amer Sports Inc trades at $34.44 (market cap $20.25B), while Crocs, Inc. trades at $134.13 (market cap $6.60B). The key difference: Amer Sports Inc is far larger — about 3.1× Crocs, Inc.'s market cap, and Crocs, Inc. is trading nearer its 52-week high, Amer Sports Inc nearer its low. Which is the better fit depends on your goals.
| AS | CROX | |
|---|---|---|
Market Cap | $20.25B | $6.60B |
Sector | Technology | Consumer Staples |
52-Week High | $41.96 | $132.78 |
52-Week Low | $29.54 | $73.39 |
Enterprise Value | $20.56B | $8.19B |
Signals from Pluang's Aura AI — not financial advice
Amer Sports (AS) trades at $34.80, up 2.75% today, with strong Q1 2026 earnings beating estimates and raised full-year guidance. Technicals show a bearish trend near key support at $33, while fundamentals reflect robust revenue growth of 32% year-over-year and a 58.23% gross margin. Analyst sentiment is overwhelmingly positive with 12 buy ratings and a $56 consensus target, indicating 61% upside potential from current levels.
The outlook remains favorable given earnings momentum and raised guidance, but risks include reliance on Arc'teryx brand sustainability and competitive pressures. Valuation metrics like a P/E of 43.49 suggest premium pricing, requiring continued execution to justify upside. Net positive cash flow and institutional support provide stability amid technical weakness.
Crocs (CROX) trades at $132.78, up 4.44% with bullish technical signals and consistent earnings beats. The stock shows strong momentum above key support levels, though profitability metrics declined in 2025 with negative net income margins. Recent partnerships with LEGO and Disney are driving brand innovation and digital engagement.
Outlook remains mixed with analyst consensus favoring Buy (51%) but fundamental headwinds from margin pressure. Key risks include execution on international expansion and debt management. The stock trades near analyst target of $131.75 with upside to $150 if growth initiatives succeed.
Trailing returns across standard periods
Latest headlines on both assets
Amer Sports is a global group of iconic sports and outdoor brands, including Arc'teryx, Salomon, Wilson, and Atomic. It designs and manufactures high-quality equipment, apparel, and footwear for athletes worldwide.
Read more on AS →Crocs Inc is engaged in the design, development, marketing, distribution, and sale of casual lifestyle footwear accessories for men, women, and children. The reportable geographic segments of the company include Americas, Asia pacific, and EMEA.
Read more on CROX →