Price movement over the last 24 hours
Amer Sports Inc vs Brunswick Corporation — how do they compare? Amer Sports Inc trades at $34.75 (market cap $20.25B), while Brunswick Corporation trades at $77.8 (market cap $5.06B). The key difference: Amer Sports Inc is far larger — about 4× Brunswick Corporation's market cap, and Brunswick Corporation pays a 2.26% dividend while Amer Sports Inc pays none. Which is the better fit depends on your goals.
| AS | BC | |
|---|---|---|
Market Cap | $20.25B | $5.06B |
Sector | Technology | Consumer Cyclical |
52-Week High | $41.96 | $89.22 |
52-Week Low | $29.54 | $56.64 |
Enterprise Value | $20.56B | $7.22B |
Dividend Yield | — | 2.26% |
Signals from Pluang's Aura AI — not financial advice
Amer Sports (AS) trades at $34.80, up 2.75% today, with strong Q1 2026 earnings beating estimates and raised full-year guidance. Technicals show a bearish trend near key support at $33, while fundamentals reflect robust revenue growth of 32% year-over-year and a 58.23% gross margin. Analyst sentiment is overwhelmingly positive with 12 buy ratings and a $56 consensus target, indicating 61% upside potential from current levels.
The outlook remains favorable given earnings momentum and raised guidance, but risks include reliance on Arc'teryx brand sustainability and competitive pressures. Valuation metrics like a P/E of 43.49 suggest premium pricing, requiring continued execution to justify upside. Net positive cash flow and institutional support provide stability amid technical weakness.
BC trades at $77.9, down 0.12% on the day, with a bearish technical signal but strong analyst support. The stock shows mixed fundamentals with a high P/E of 73.92 and negative net income margin of -2.47%, though revenue remains stable near $5.4 billion. Recent news highlights operational updates and expansion milestones, including Freedom Boat Club's 450th location opening (GlobeNewsWire, June 23, 2026).
Outlook is cautiously optimistic given the 71% buy rating from analysts and an $86.40 consensus price target, but risks include persistent negative profitability and high debt levels. The upcoming Q2 2026 earnings report on July 30, 2026 (GlobeNewsWire, July 9, 2026) will be critical for confirming turnaround potential.
Trailing returns across standard periods
Latest headlines on both assets
Amer Sports is a global group of iconic sports and outdoor brands, including Arc'teryx, Salomon, Wilson, and Atomic. It designs and manufactures high-quality equipment, apparel, and footwear for athletes worldwide.
Read more on AS →Brunswick Corp is the leader in several recreational sectors. The firm is the leading boat manufacturer, and its brands include Mercury and Mariner outboard engines
Read more on BC →