Amer Sports Inc vs Brunswick Corporation — how do they compare? Amer Sports Inc trades at $33.66 (market cap $21.04B), while Brunswick Corporation trades at $81.15 (market cap $5.21B). The key difference: Amer Sports Inc is far larger — about 4× Brunswick Corporation's market cap, and Brunswick Corporation pays a 2.19% dividend while Amer Sports Inc pays none. Which is the better fit depends on your goals.
| AS | BC | |
|---|---|---|
Market Cap | $21.04B | $5.21B |
Sector | Technology | Consumer Cyclical |
52-Week High | $41.96 | $89.22 |
52-Week Low | $29.54 | $56.70 |
Enterprise Value | $21.36B | $7.21B |
Dividend Yield | — | 2.19% |
Signals from Pluang's Aura AI — not financial advice
Amer Sports (AS) trades at $36.84, up 2.02% today, with a bullish technical signal from moving averages and strong analyst consensus. The company reported robust Q1 2026 results, beating EPS estimates with $0.38 versus $0.31 expected, and raised full-year guidance. Revenue grew 32% year-over-year to $1.95 billion, driven by strength in Arc'teryx and Salomon brands.
Outlook is positive given earnings momentum and raised 2026 guidance, but risks include high valuation (P/E 45.2) and dependence on premium brand sustainability. The consensus price target of $58.67 implies significant upside, supported by 12 buy ratings. Investors should monitor Q2 2026 earnings on August 18 for continued growth validation.
BC trades at $81.55, up 0.37% with a bullish technical signal. Recent Q2 2026 earnings beat estimates with EPS of $1.56 versus $1.19 expected. The company maintains a dividend of $0.44 per share and has strong analyst support with 22 buy ratings. However, negative net income margin and ROE highlight profitability challenges amid declining revenue trends from $6.8B in 2022 to $5.4B in 2025.
Outlook is cautiously optimistic due to earnings beats and institutional buying, but high P/E of 73.92 and persistent net losses pose valuation and execution risks. The consensus price target of $85.33 suggests modest upside, contingent on reversing profit declines and stabilizing cash flow.
Trailing returns across standard periods
Amer Sports is a global group of iconic sports and outdoor brands, including Arc'teryx, Salomon, Wilson, and Atomic. It designs and manufactures high-quality equipment, apparel, and footwear for athletes worldwide.
Read more on AS →Brunswick Corp is the leader in several recreational sectors. The firm is the leading boat manufacturer, and its brands include Mercury and Mariner outboard engines
Read more on BC →