Compare ARK Innovation ETF (ARKK) vs ServiceNow Inc (NOW) Price & Performance
Price performance
Price movement over the last 24 hours
Key statistics
Key statistics
ARK Innovation ETF vs ServiceNow Inc — how do they compare? ARK Innovation ETF trades at $79.8, while ServiceNow Inc trades at $108.7 (market cap $111.08B). The key difference: ARK Innovation ETF is trading nearer its 52-week high, ServiceNow Inc nearer its low. Which is the better fit depends on your goals.
| ARKK | NOW | |
|---|---|---|
52-Week High | $92.50 | $199.24 |
52-Week Low | $63.52 | $83.00 |
Market Cap | — | $111.08B |
Sector | — | Technology |
Enterprise Value | — | $108.33B |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
ARK Innovation ETF (ARKK) trades at $80.25, down 1.58% today, with technical indicators showing a bullish trend from moving averages but neutral oscillators. The ETF has gained about 2% year-to-date through late June, sitting near its pivot point of $81. Recent news highlights Cathie Wood's continued stock purchases during pullbacks while the fund faces criticism for its 0.75% expense ratio and underperformance relative to broader tech markets.
The outlook remains mixed with strong technical momentum but fundamental concerns about fees and concentrated exposure to volatile innovation stocks. Key risks include Tesla's 10% weighting creating single-stock vulnerability and the fund's history of 37.88% losses over five years despite recent investor interest resurgence.
ServiceNow (NOW) trades at $107.71, down 1.04% today, with a bullish technical outlook from moving averages and strong fundamental growth. Revenue grew from $7.2B in 2022 to $13.3B in 2025, with net income reaching $1.75B. The stock shows robust cash flow generation and high profitability margins, though valuation multiples remain elevated. Recent news highlights AI-driven growth opportunities and conference presentations reinforcing business momentum.
Outlook remains positive with 85.5% analyst buy ratings and a $138.39 consensus target, implying 28% upside. Key risks include high P/E of 64.11, competitive pressures in enterprise software, and execution challenges in scaling AI offerings. Earnings consistency and margin sustainability are critical for maintaining premium valuation amid market volatility.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About ARK Innovation ETF
The fund will invest under normal circumstances primarily (at least 65% of its assets) in domestic and foreign equity securities of companies that are relevant to the fund’s investment theme of disruptive innovation. Its investments in foreign equity securities will be in both developed and emerging markets. The fund may invest in foreign securities listed on foreign exchanges as well as American Depositary Receipts (ADRs) and Global Depositary Receipts (GDRs). The fund is non-diversified.
Read more on ARKK →About ServiceNow Inc
ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management (ITSM), expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service (PaaS).
Read more on NOW →
