Price movement over the last 24 hours
Abercrombie & Fitch Co. vs Honest Company Inc — how do they compare? Abercrombie & Fitch Co. trades at $91.98 (market cap $4.14B), while Honest Company Inc trades at $4 (market cap $441.42M). The key difference: Abercrombie & Fitch Co. is far larger — about 9.4× Honest Company Inc's market cap, and Honest Company Inc is trading nearer its 52-week high, Abercrombie & Fitch Co. nearer its low. Which is the better fit depends on your goals.
| ANF | HNST | |
|---|---|---|
Market Cap | $4.14B | $441.42M |
Sector | Consumer Cyclical | Consumer Staples |
52-Week High | $129.85 | $4.95 |
52-Week Low | $65.61 | $2.10 |
Enterprise Value | $4.81B | $362.81M |
Signals from Pluang's Aura AI — not financial advice
Abercrombie & Fitch (ANF) trades at $93.07, up 4.29% with strong fundamental metrics including a P/E of 9 and net income margin of 9.34%. The stock shows consistent earnings beats in recent quarters and maintains robust profitability with ROE at 39.04%. Technical indicators are neutral overall, with bullish moving averages and key resistance at $94. Recent expansion initiatives include APAC growth opportunities and partnerships with Target for back-to-college merchandise.
ANF presents a compelling value opportunity with attractive valuation multiples and strong operational performance. Upside potential exists to the $107.71 consensus price target, though risks include moderating sales growth and international market volatility. The company's disciplined expansion and brand revitalization support long-term growth prospects.
HNST trades at $4.01, up 1.26% today, with a bullish technical signal from moving averages. The company reported Q1 2026 EPS of $0.01, meeting expectations, but maintains negative net income margins. Cash flow from operations improved to $15.12M in 2025, though revenue declined slightly to $371.32M. Analyst sentiment is mixed with 30% buy ratings.
The outlook remains cautious due to persistent unprofitability and competitive pressures, though cost controls and gross margin expansion offer some upside. Key risks include execution challenges in shifting to retail channels and reliance on wipes & personal care for growth. Investors should weigh improving cash flows against weak bottom-line trends.
Trailing returns across standard periods
Abercrombie & Fitch Co is a specialty retailer that sells casual clothing, personal-care products, and accessories for men, women, and children. It sells direct to consumer through its stores and websites, which include the Abercrombie & Fitch, Abercrombie kids, and Hollister brands. Most stores are in the United States, but the company does have many stores in Canada, Europe, and Asia. All stores are leased. Abercrombie ships to well over 100 countries via its websites. The company sources its merchandise from dozens of vendors that are primarily located in Asia and Central America. Abercrombie has two distribution centers in Ohio to support its North American operations. It uses third-party distributors for sales in Europe and Asia.
Read more on ANF →The Honest Co Inc is a consumer products company. It offers eco-friendly diapers and a natural line of bath, skincare, home cleaning, and organic nutritional supplement products and other products.
Read more on HNST →