Abercrombie & Fitch Co. vs Honest Company Inc — how do they compare? Abercrombie & Fitch Co. trades at $113.32 (market cap $5.24B), while Honest Company Inc trades at $5.13 (market cap $558.95M). The key difference: Abercrombie & Fitch Co. is far larger — about 9.4× Honest Company Inc's market cap, and Honest Company Inc is trading nearer its 52-week high, Abercrombie & Fitch Co. nearer its low. Which is the better fit depends on your goals.
| ANF | HNST | |
|---|---|---|
Market Cap | $5.24B | $558.95M |
Sector | Consumer Cyclical | Consumer Staples |
52-Week High | $129.85 | $5.46 |
52-Week Low | $65.61 | $2.10 |
Enterprise Value | $5.91B | $462.56M |
Signals from Pluang's Aura AI — not financial advice
ANF trades at $114.45, down 3.44% over 24 hours, with a bullish technical signal from moving averages but bearish oscillators. The stock shows strong fundamentals with a P/E of 11.41, net income margin of 9.34%, and three consecutive quarterly EPS beats. Revenue grew to $4.95 billion in 2025, up from $4.3 billion in 2024, while operating cash flow reached $710.38 million. Recent news highlights institutional buying and an upcoming Q2 2026 earnings report on August 26, 2026.
Outlook is mixed: valuation metrics appear attractive, and earnings momentum supports upside, but overbought RSI levels and competitive retail headwinds pose risks. Analyst consensus is a $112.86 price target with 35.71% buy ratings, suggesting cautious optimism amid near-term volatility.
HNST trades at $5.21, down 0.38% on the day, with a bullish technical signal from moving averages despite overbought RSI readings. The company reported mixed Q2 2026 results with an earnings beat but declining revenue, while maintaining negative profitability metrics including a -3.56% net income margin. Recent strategic exits have impacted top-line performance but improved underlying profitability trends.
The stock faces headwinds from inconsistent earnings performance and negative margins, though improved cash flow and strategic repositioning offer potential upside. Analyst sentiment remains cautious with 30% buy ratings, reflecting concerns about sustained profitability amid ongoing business transformation efforts.
Trailing returns across standard periods
Latest headlines on both assets
Abercrombie & Fitch Co is a specialty retailer that sells casual clothing, personal-care products, and accessories for men, women, and children. It sells direct to consumer through its stores and websites, which include the Abercrombie & Fitch, Abercrombie kids, and Hollister brands. Most stores are in the United States, but the company does have many stores in Canada, Europe, and Asia. All stores are leased. Abercrombie ships to well over 100 countries via its websites. The company sources its merchandise from dozens of vendors that are primarily located in Asia and Central America. Abercrombie has two distribution centers in Ohio to support its North American operations. It uses third-party distributors for sales in Europe and Asia.
Read more on ANF →The Honest Co Inc is a consumer products company. It offers eco-friendly diapers and a natural line of bath, skincare, home cleaning, and organic nutritional supplement products and other products.
Read more on HNST →