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Compare Amazon.com Inc (AMZN) vs Southwest Airlines Co (LUV) Price & Performance

Amazon.com IncTrade
Southwest Airlines CoTrade

Price performance (Past 24H)

Key statistics

Amazon.com Inc vs Southwest Airlines Co — how do they compare? Amazon.com Inc trades at $273.63 (market cap $2.94T), while Southwest Airlines Co trades at $45.21 (market cap $22.27B). The key difference: Amazon.com Inc is far larger — about 132× Southwest Airlines Co's market cap, and Southwest Airlines Co pays a 1.58% dividend while Amazon.com Inc pays none. Which is the better fit depends on your goals.

AMZNLUV
Market Cap
$2.94T$22.27B
Volume
3,931,282
Sector
Consumer CyclicalIndustrials
52-Week High
$284.02$54.80
52-Week Low
$198.79$29.67
Enterprise Value
$3.04T$25.37B
Dividend Yield
1.58%

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Amazon.com Inc

Amazon (AMZN) trades at $278.09, up 1.32% with strong bullish momentum as technical indicators show the stock above key support levels. The company demonstrates robust fundamentals with revenue growing to $716.92 billion in 2025 and net income reaching $77.67 billion, representing a 10.83% margin. Recent earnings beats in Q1 and Q2 2026 exceeded expectations significantly, while analyst sentiment remains overwhelmingly positive with 89% buy ratings.

Amazon's outlook remains favorable with continued revenue growth projected to $775.7 billion in 2026 and expanding profit margins. The primary investment opportunity lies in AWS growth and AI chip development, though risks include intense competition in e-commerce and significant capital expenditures. With a consensus price target of $333.86 representing 20% upside potential, the stock appears positioned for continued growth despite near-term overbought technical conditions.

Southwest Airlines Co

Southwest Airlines (LUV) trades at $44.9, down 4.57% on the day, with a bearish technical signal from moving averages. The company reported mixed quarterly earnings, beating in Q2 2026 but missing in Q1 2026, while revenue growth is projected to rise to $30.1B in 2026. Recent news highlights board appointments and initiatives to attract business travelers, amid a volatile fuel cost environment.

LUV presents a cautious opportunity with a consensus price target of $53.86 implying upside, supported by improving cash flow and dividend payments. Risks include fuel price volatility, execution on new business offerings, and competitive pressures, requiring careful monitoring of earnings consistency and cost management.

Returns comparison

Trailing returns across standard periods

Top news

Latest headlines on both assets

About Amazon.com Inc

Amazon.com, Inc. is an online retailer that offers a wide range of products. The Company products include books, music, computers, electronics and numerous other products. Amazon offers personalized shopping services, Web-based credit card payment, and direct shipping to customers. Amazon also operates a cloud platform offering services globally.

Read more on AMZN

About Southwest Airlines Co

Southwest Airlines is the largest domestic carrier in the United States, as measured by the number of originating passengers boarded. Southwest operates over 700 aircraft in an all-Boeing 737 fleet. Despite expanding into longer routes and business travel, the airline still specializes in short-haul leisure flights, using a point-to-point network. Southwest operates a low-cost carrier business model.

Read more on LUV