Compare Amazon.com Inc (AMZN) vs Deckers Outdoor Corp (DECK) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Amazon.com Inc vs Deckers Outdoor Corp — how do they compare? Amazon.com Inc trades at $271.36 (market cap $3.00T), while Deckers Outdoor Corp trades at $94.19 (market cap $13.27B). The key difference: Amazon.com Inc is far larger — about 226.1× Deckers Outdoor Corp's market cap, and Amazon.com Inc is trading nearer its 52-week high, Deckers Outdoor Corp nearer its low. Which is the better fit depends on your goals.
| AMZN | DECK | |
|---|---|---|
Market Cap | $3.00T | $13.27B |
Volume | 3,931,282 | — |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $284.02 | $123.91 |
52-Week Low | $198.79 | $79.54 |
Enterprise Value | $3.10T | $12.14B |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Amazon (AMZN) trades at $278.09, up 1.32% today, with a bullish technical outlook and strong fundamentals. Recent earnings beats in Q1 and Q2 2026 highlight robust profit growth, with net income reaching $77.67B in 2025. The stock is near its pivot point of $277, with support at $274 and resistance at $281, while analyst sentiment remains overwhelmingly positive.
The outlook for AMZN is favorable, driven by expanding profit margins, AWS growth, and a consensus price target of $333.86. Key risks include intense competition in e-commerce and cloud computing, high capital expenditures, and macroeconomic pressures that could slow consumer spending.
Deckers Outdoor (DECK) trades at $97.46, down 0.42% with bearish technical signals but strong fundamentals. The company reported consistent earnings beats with Q1 2026 EPS of $0.96 beating expectations of $0.81. Revenue grew to $4.99 billion in 2025 with impressive 18.36% net margin and 42.56% ROE. Analyst consensus remains positive with 45% buy ratings and $122.40 price target, though recent guidance concerns caused a 6% selloff.
DECK offers compelling value with a 13.86 P/E ratio below industry averages, supported by HOKA and UGG brand strength. Key risks include tariff headwinds, brand concentration, and execution challenges. The stock presents a growth opportunity at current levels but faces near-term volatility from macroeconomic pressures and competitive dynamics in the apparel sector.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Amazon.com Inc
Amazon.com, Inc. is an online retailer that offers a wide range of products. The Company products include books, music, computers, electronics and numerous other products. Amazon offers personalized shopping services, Web-based credit card payment, and direct shipping to customers. Amazon also operates a cloud platform offering services globally.
Read more on AMZN →About Deckers Outdoor Corp
Deckers Outdoor Corp designs and sells casual and performance footwear, apparel, and accessories. Primary brands include UGG, Teva, and Sanuk. The company distributes Most of its products through its wholesale business, but it also has a substantial direct-to-consumer business with its company-owned retail stores and websites. Most sales are in the United States, although the company also has retail stores and distributors throughout Europe, Asia, Canada, and Latin America. Deckers sources its products from independent manufacturers primarily in Asia.
Read more on DECK →
