Amazon.com Inc vs Campbell Soup Co. — how do they compare? Amazon.com Inc trades at $248.04 (market cap $2.64T), while Campbell Soup Co. trades at $22.22 (market cap $6.58B). The key difference: Amazon.com Inc is far larger — about 401.2× Campbell Soup Co.'s market cap, and Campbell Soup Co. pays a 7.07% dividend while Amazon.com Inc pays none. Which is the better fit depends on your goals.
| AMZN | CPB | |
|---|---|---|
Market Cap | $2.64T | $6.58B |
Volume | 3,931,282 | — |
Sector | Consumer Cyclical | Consumer Staples |
52-Week High | $274.95 | $34.03 |
52-Week Low | $198.79 | $20.00 |
Enterprise Value | $2.71T | $13.19B |
Dividend Yield | — | 7.07% |
Signals from Pluang's Aura AI — not financial advice
Amazon (AMZN) trades at $247.80, up 1.0% with strong technical momentum and bullish moving average signals. The company demonstrates robust fundamentals with revenue growing to $716.92B in 2025 and net income reaching $77.67B. Recent Q1 2026 earnings beat expectations significantly at $2.78 EPS versus $1.63 expected. Technical indicators show the stock trading near resistance at $249 with RSI suggesting mild overbought conditions at 71.32.
Amazon presents a compelling investment case with strong analyst support (88.3% buy rating) and a $320.75 consensus price target representing 29% upside. However, risks include aggressive capital expenditures ($142.55B investing outflow in 2025) and intensifying competition in e-commerce and cloud services. The stock's premium valuation (P/E 29.35) requires continued execution on AI initiatives and AWS growth to justify current levels.
Campbell's (CPB) trades at $22.07, up 2.79% today, with a bearish technical signal and mixed earnings history. The stock shows attractive valuation metrics with a P/E of 10.82 and P/S of 0.67, but profitability remains modest with a 6.12% net margin. Recent news highlights cost-cutting efforts and a 7% dividend yield, though sales declines and margin pressures persist.
Outlook is cautious due to weak analyst consensus (only 3.45% buy ratings) and structural margin challenges. The stock offers value and income potential but faces headwinds from inflation and competitive pressures. Risks include execution on cost savings and consumer demand volatility, with the consensus price target at $20.00 suggesting limited upside.
Trailing returns across standard periods
Latest headlines on both assets
Amazon.com, Inc. is an online retailer that offers a wide range of products. The Company products include books, music, computers, electronics and numerous other products. Amazon offers personalized shopping services, Web-based credit card payment, and direct shipping to customers. Amazon also operates a cloud platform offering services globally.
Read more on AMZN →With a history that dates back around 150 years, Campbell Soup is now a leading manufacturer and marketer of branded convenience food products, most notably soup. The firm's product assortment includes well-known brands like Campbell's, Pace, Prego, Swanson, V8, and Pepperidge Farm. Following the sale of its international snacking operations, which wrapped in calendar 2019, the firm derives nearly all of its sales from its home turf. Campbell has made a handful of acquisitions to reshape its product mix the past few years, including the tie-up with Snyder's-Lance (completed in March 2018), which enhances its exposure to the faster-growing on-trend snack food aisle, complementing its Pepperidge Farm lineup.
Read more on CPB →