Amazon.com Inc vs KE Holdings Inc — how do they compare? Amazon.com Inc trades at $269.05 (market cap $2.94T), while KE Holdings Inc trades at $17.39 (market cap $18.92B). The key difference: Amazon.com Inc is far larger — about 155.4× KE Holdings Inc's market cap, and KE Holdings Inc pays a 1.63% dividend while Amazon.com Inc pays none. Which is the better fit depends on your goals.
| AMZN | BEKE | |
|---|---|---|
Market Cap | $2.94T | $18.92B |
Volume | 3,931,282 | — |
Sector | Consumer Cyclical | Technology |
52-Week High | $284.02 | $20.36 |
52-Week Low | $198.79 | $14.26 |
Enterprise Value | $3.04T | $14.66B |
Dividend Yield | — | 1.63% |
Signals from Pluang's Aura AI — not financial advice
Amazon (AMZN) trades at $268.92, down 3.3% over the past 24 hours, but maintains strong fundamental momentum with revenue growing to $716.92 billion in 2025 and net income reaching $77.67 billion. The stock shows a bullish technical setup with moving averages supporting upward momentum, while analyst sentiment remains overwhelmingly positive with 89% buy ratings and a $333.86 consensus price target representing 24% upside potential.
Amazon's outlook remains favorable with accelerating AI-driven growth in AWS and expanding profit margins, though investors face risks from intense retail competition and substantial capital expenditures. The company's dominant market position and strong cash flow generation support continued expansion, but execution on massive infrastructure investments will be critical for sustained shareholder returns.
BEKE trades at $17.335, down 1.78% on the day, with a bullish technical signal from moving averages and strong analyst consensus. Recent Q1 2026 earnings beat expectations with EPS of $0.20 versus $0.14, driven by cost controls and operational efficiency. Revenue for 2025 was $94.58 billion, with a net income margin of 3.76%, though cash flow from operations was negative $376.17 million.
The outlook is positive given analyst support and potential trend reversal from oversold conditions, but risks include reliance on China's property market and volatile cash flows. The stock presents a growth opportunity if operational improvements continue, yet investors face exposure to macroeconomic and regulatory headwinds in the housing sector.
Trailing returns across standard periods
Latest headlines on both assets
Amazon.com, Inc. is an online retailer that offers a wide range of products. The Company products include books, music, computers, electronics and numerous other products. Amazon offers personalized shopping services, Web-based credit card payment, and direct shipping to customers. Amazon also operates a cloud platform offering services globally.
Read more on AMZN →KE Holdings (Beike) is China’s leading platform for housing transactions and services. It operates the Lianjia brand and uses data-driven technology to facilitate home sales, rentals, and home renovation services.
Read more on BEKE →