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Compare Amazon.com Inc (AMZN) vs BlackBerry Limited (BB) Price & Performance

Amazon.com IncTrade
BlackBerry LimitedTrade

Price performance (Past 24H)

Key statistics

Amazon.com Inc vs BlackBerry Limited — how do they compare? Amazon.com Inc trades at $271.93 (market cap $3.00T), while BlackBerry Limited trades at $9.04 (market cap $5.18B). The key difference: Amazon.com Inc is far larger — about 579.2× BlackBerry Limited's market cap, and Amazon.com Inc is trading nearer its 52-week high, BlackBerry Limited nearer its low. Which is the better fit depends on your goals.

AMZNBB
Market Cap
$3.00T$5.18B
Volume
3,931,282
Sector
Consumer CyclicalTechnology
52-Week High
$284.02$12.81
52-Week Low
$198.79$3.15
Enterprise Value
$3.10T$5.05B

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Amazon.com Inc

Amazon (AMZN) trades at $278.09, up 1.32% today, with a bullish technical outlook and strong fundamentals. Recent earnings beats in Q1 and Q2 2026 highlight robust profit growth, with net income reaching $77.67B in 2025. The stock is near its pivot point of $277, with support at $274 and resistance at $281, while analyst sentiment remains overwhelmingly positive.

The outlook for AMZN is favorable, driven by expanding profit margins, AWS growth, and a consensus price target of $333.86. Key risks include intense competition in e-commerce and cloud computing, high capital expenditures, and macroeconomic pressures that could slow consumer spending.

BlackBerry Limited

BlackBerry (BB) trades at $8.98, up 2.28% today, with a bullish technical signal from moving averages but mixed oscillators. Recent earnings beats and a positive 2026 net income forecast of $60M signal a turnaround, though 2025 saw a net loss of $79M. The stock's valuation remains elevated with a P/E of 89.8 and P/S of 9.22. News highlights growth in QNX and secure communications, with the stock gaining 125% year-to-date as of August 2026, though it has pulled back 35% from its peak.

The outlook hinges on execution of growth in QNX and secure communications, with FY2027 guidance suggesting 11% revenue growth and 20% adjusted EBITDA margin expansion. Risks include premium valuation, cyclical industry exposure, and reliance on long-dated QNX royalties. Analyst consensus is cautious with 85.7% hold ratings, but a $10.50 price target implies potential upside if operational improvements materialize.

Returns comparison

Trailing returns across standard periods

Top news

Latest headlines on both assets

About Amazon.com Inc

Amazon.com, Inc. is an online retailer that offers a wide range of products. The Company products include books, music, computers, electronics and numerous other products. Amazon offers personalized shopping services, Web-based credit card payment, and direct shipping to customers. Amazon also operates a cloud platform offering services globally.

Read more on AMZN

About BlackBerry Limited

BlackBerry Limited provides intelligent security software solutions. The Company offers artificial intelligence and machine learning for cybersecurity, safety, and data privacy solutions, as well as endpoint security and management, encryption, and embedded systems. BlackBerry serves governments and enterprise sectors worldwide.

Read more on BB