Amazon.com Inc vs ASML Holding NV — how do they compare? Amazon.com Inc trades at $271.44 (market cap $3.00T), while ASML Holding NV trades at $1,813.71 (market cap $671.92B). The key difference: Amazon.com Inc is far larger — about 4.5× ASML Holding NV's market cap, and ASML Holding NV pays a 0.52% dividend while Amazon.com Inc pays none. Which is the better fit depends on your goals.
| AMZN | ASML | |
|---|---|---|
Market Cap | $3.00T | $671.92B |
Volume | 3,931,282 | — |
Sector | Consumer Cyclical | Technology |
52-Week High | $284.02 | $1.99K |
52-Week Low | $198.79 | $725.85 |
Enterprise Value | $3.10T | $665.45B |
Dividend Yield | — | 0.52% |
Signals from Pluang's Aura AI — not financial advice
Amazon (AMZN) trades at $278.09, up 1.32% today, with a bullish technical outlook and strong fundamentals. Recent earnings beats in Q1 and Q2 2026 highlight robust profit growth, with net income reaching $77.67B in 2025. The stock is near its pivot point of $277, with support at $274 and resistance at $281, while analyst sentiment remains overwhelmingly positive.
The outlook for AMZN is favorable, driven by expanding profit margins, AWS growth, and a consensus price target of $333.86. Key risks include intense competition in e-commerce and cloud computing, high capital expenditures, and macroeconomic pressures that could slow consumer spending.
ASML trades at $1,740.99, up 2.15% today, with a bullish technical signal and strong support near $1,721. The stock shows robust fundamentals with 2025 revenue of $32.67B and net income of $9.61B, though high valuation ratios like a P/E of 59.29 indicate premium pricing. Recent earnings beat expectations in Q1 and Q2 2026, and analyst consensus is bullish with a $2,390 price target.
Outlook remains positive driven by AI demand for semiconductor equipment, but risks include geopolitical tensions with China and high valuation sensitivity. Institutional sentiment is strong with 56.82% buy ratings, though competition and export curbs pose challenges to growth sustainability.
Trailing returns across standard periods
Latest headlines on both assets
Amazon.com, Inc. is an online retailer that offers a wide range of products. The Company products include books, music, computers, electronics and numerous other products. Amazon offers personalized shopping services, Web-based credit card payment, and direct shipping to customers. Amazon also operates a cloud platform offering services globally.
Read more on AMZN →Founded in 1984 and based in the Netherlands, ASML is the leader in photolithography systems used in the manufacturing of semiconductors. Photolithography is the process in which a light source is used to expose circuit patterns from a photomask onto a semiconductor wafer. The latest technological advances in this segment allow chipmakers to continually increase the number of transistors on the same area of silicon, with lithography historically representing a meaningful portion of the cost of making cutting-edge chips. Chipmakers require next-generation EUV lithography tools from ASML to continue past the 5-nanometer process node. ASML's products are used at every major semiconductor manufacturer, including Intel, Samsung, and TSMC.
Read more on ASML →