Amplitude Inc vs Western Union Co — how do they compare? Amplitude Inc trades at $9.21 (market cap $1.22B), while Western Union Co trades at $7.8 (market cap $2.45B). The key difference: Western Union Co is far larger — about 2× Amplitude Inc's market cap, and Western Union Co pays a 11.99% dividend while Amplitude Inc pays none. Which is the better fit depends on your goals.
| AMPL | WU | |
|---|---|---|
Market Cap | $1.22B | $2.45B |
Sector | Technology | Technology |
52-Week High | $13.04 | $10.28 |
52-Week Low | $5.61 | $7.04 |
Enterprise Value | $1.05B | $2.14B |
Dividend Yield | — | 11.99% |
Signals from Pluang's Aura AI — not financial advice
AMPL trades at $9.18, down 2.13% over the past day, with a bullish technical signal from moving averages but bearish oscillators. Revenue growth is strong, reaching $343.21M in 2025, yet the company remains unprofitable with a net income margin of -25.11%. Analyst consensus is bullish with a $9.25 price target, though recent news includes multiple law firm fraud investigations and a Bank of America downgrade citing profitability concerns.
The outlook hinges on AMPL's ability to translate robust revenue growth into profitability amid competitive pressures. Investment opportunity lies in potential margin expansion and market share gains, but risks include ongoing legal scrutiny, execution challenges, and persistent negative cash flows. The stock's near-term direction will likely be driven by upcoming earnings results and clarity on the fraud allegations.
Western Union (WU) trades at $7.84, up 0.26% on the day, with a bearish technical signal despite recent positive earnings beats. The stock shows strong profitability with a 10.88% net margin and attractive valuation ratios, including a P/E of 5.76. Recent news highlights strategic partnerships, such as the integration with Total Wireless, expanding its digital payment reach.
The outlook is mixed; low valuations and dividend yield present opportunity, but declining revenue, a recent earnings miss, and high debt pose risks. Analyst sentiment is cautious with only 12.5% buy ratings. Investors should weigh the value proposition against execution challenges in a competitive money transfer landscape.
Trailing returns across standard periods
Amplitude Inc is pioneering a new category of software called digital optimization. The company's digital optimization system serves as the command center for businesses to connect digital products to business outcomes.
Read more on AMPL →Western Union provides domestic and international money transfers through its global network of about 500,000 outside agents. It is the largest money transfer company in the world and one of only a few companies with a truly global agent network.
Read more on WU →