Price movement over the last 24 hours
Amplitude Inc vs ServiceNow Inc — how do they compare? Amplitude Inc trades at $9.21 (market cap $1.22B), while ServiceNow Inc trades at $108.98 (market cap $111.08B). The key difference: ServiceNow Inc is far larger — about 91× Amplitude Inc's market cap, and Amplitude Inc is trading nearer its 52-week high, ServiceNow Inc nearer its low. Which is the better fit depends on your goals.
| AMPL | NOW | |
|---|---|---|
Market Cap | $1.22B | $111.08B |
Sector | Technology | Technology |
52-Week High | $13.04 | $199.24 |
52-Week Low | $5.61 | $83.00 |
Enterprise Value | $1.05B | $108.33B |
Signals from Pluang's Aura AI — not financial advice
AMPL trades at $9.18, down 2.13% over the past day, with a bullish technical signal from moving averages but bearish oscillators. Revenue growth is strong, reaching $343.21M in 2025, yet the company remains unprofitable with a net income margin of -25.11%. Analyst consensus is bullish with a $9.25 price target, though recent news includes multiple law firm fraud investigations and a Bank of America downgrade citing profitability concerns.
The outlook hinges on AMPL's ability to translate robust revenue growth into profitability amid competitive pressures. Investment opportunity lies in potential margin expansion and market share gains, but risks include ongoing legal scrutiny, execution challenges, and persistent negative cash flows. The stock's near-term direction will likely be driven by upcoming earnings results and clarity on the fraud allegations.
ServiceNow (NOW) trades at $107.71, down 1.04% today, with a bullish technical outlook from moving averages and strong fundamental growth. Revenue grew from $7.2B in 2022 to $13.3B in 2025, with net income reaching $1.75B. The stock shows robust cash flow generation and high profitability margins, though valuation multiples remain elevated. Recent news highlights AI-driven growth opportunities and conference presentations reinforcing business momentum.
Outlook remains positive with 85.5% analyst buy ratings and a $138.39 consensus target, implying 28% upside. Key risks include high P/E of 64.11, competitive pressures in enterprise software, and execution challenges in scaling AI offerings. Earnings consistency and margin sustainability are critical for maintaining premium valuation amid market volatility.
Trailing returns across standard periods
Latest headlines on both assets
Amplitude Inc is pioneering a new category of software called digital optimization. The company's digital optimization system serves as the command center for businesses to connect digital products to business outcomes.
Read more on AMPL →ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management (ITSM), expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service (PaaS).
Read more on NOW →